Skip to content
POWER100
Join Free
Content

Double Your Business this Year with F.R.A.P. Joshua Latimer

📅 April 28, 2026 ⏱️ 57:30 🎤 Keith Kalfas, Joshua Latimer

Chapters

Click to jump to section

  • 0:00
    Introducing Joshua Latimer
    Keith Kalfas introduces Joshua Latimer, founder of FRAP, highlighting his experience coaching over a thousand businesses and building multiple seven-figure companies.
  • 1:48
    The 'Why' of FRAP
    Joshua explains the importance of FRAP by discussing current economic challenges and how many small businesses operate like accidental non-profits due to lack of profit.
  • 3:54
    FRAP Framework Explained
    Joshua reveals the FRAP acronym: Frequency, Referrals, Average Ticket, and Pricing, emphasizing that understanding unit economics is crucial.
  • 5:07
    Pricing Strategies
    Joshua elaborates on pricing, advising businesses to raise prices and implement 'choreography' for price increases to avoid guilt and maximize profit.
  • 7:45
    FRAP in Action: Case Study
    Joshua shares a case study of a client who used FRAP to increase profit by $300,000, illustrating the concept of supply and demand pricing through dynamic discounting.
  • 9:20
    The Power of Community
    Joshua discusses the 'Frap Chapters' model, where non-competing businesses form local groups to implement FRAP strategies, cross-promote, and achieve collective growth.
  • 11:26
    Scaling Profit, Not Chaos
    Joshua advocates for prioritizing profitability and FRAP before investing heavily in marketing, emphasizing that scaling something that doesn't work only leads to faster failure.

Speakers

K
Keith Kalfas
Host
J
Joshua Latimer
founder of Frap

Key Takeaways

✦

Prioritize understanding and improving your unit economics, as this is the foundational step for all other business growth and problem-solving.

✦

Implement strategic pricing increases by using 'choreography' to frame price adjustments positively, potentially combining them with added value or 'great news' announcements.

✦

Consider dynamic 'supply and demand' pricing models, where base prices are raised significantly, and discounts are offered strategically during slower periods to maintain perceived value and optimize profit margins.

✦

Focus on increasing your business's profitability before scaling marketing efforts; otherwise, you risk amplifying inefficiencies and going broke faster.

✦

Seek out or create local communities of non-competing businesses (like 'Frap Chapters') to collaboratively implement FRAP strategies, share resources, and cross-promote, leveraging collective knowledge for mutual growth.

✦

Challenge the notion that 'more leads' or expensive marketing campaigns are the immediate solution; often, the underlying problem is inefficient unit economics that FRAP addresses directly.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →