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Building Your Online Presence The Right Way with Jody Underhill and Tommy Mello

📅 December 25, 2019 ⏱️ 52:00 🎤 Jody Underhill, Tommy Mello

Chapters

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  • 0:00
    Building your online presence the right way
  • 3:18
    Create an overwhelming presence everywhere
  • 6:33
    Timing your review request right
  • 9:50
    Getting listed across the review sites
  • 13:11
    What ignoring your reputation costs you
  • 16:26
    Why you must record your phone calls
  • 19:43
    Turning ads into customer information
  • 22:55
    Always be recruiting — even the happy ones
  • 29:20
    Information is free — give it away
  • 35:49
    When insurance and lawyers get involved
  • 42:17
    The reputation challenge in garage doors
  • 45:32
    The best day and time to send email

Speakers

J
Jody Underhill
Online Presence & Marketing Expert
T
Tommy Mello
Host; Founder & CEO, A1 Garage Door Service

Key Takeaways

✦

Build an overwhelming online presence everywhere at once — so no matter where a customer looks, they find you and your reviews.

✦

Time your review request right — let the customer enjoy the finished job and let the sting of the price fade before you ask.

✦

If you're not watching your reputation, it will quietly do damage; monitoring across every review site is non-negotiable.

✦

Record your phone calls — it's the only way to actually know what's happening on the calls that make or break bookings.

✦

Always be recruiting: even great employees who'd never say they're underpaid are always open to more, so keep the pipeline warm.

✦

Give information away for free — being the helpful expert builds trust and pulls customers toward you.

✦

Email timing matters: send on Tuesday, Wednesday, or Thursday around 10 a.m. for the best engagement.

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