Skip to content
POWER100
Join Free
Content

Branding is not just a logo – it is your story

⏱️ 29:26 🎤 Louise Trehearn, Diane Greenwood
AUDIO EPISODE
Branding is not just a logo – it is your story
0:00
0:00

Chapters

Click to jump to section

  • 0:00
    Beyond the Logo
    The hosts introduce the topic of branding, with Diane initially skeptical that it applies beyond large corporations like Coca-Cola, believing it's often misunderstood as merely a logo.
  • 1:08
    Branding as Your Story
    Louise asserts that branding is fundamentally a business's story, reflecting its values, personality, and why it was started, ultimately allowing customers to buy into the people behind the business.
  • 4:17
    Brand Values and Experience
    The discussion expands to how brand values, whether eco-friendly, luxury, or efficient, manifest in every customer interaction, from answering the phone to post-job follow-ups, and how this builds trust and recommendability.
  • 9:00
    The Cost of Branding
    Louise and Diane debate the practical costs of branding, particularly highlighting the significant expense of rebranding government entities or car wraps versus the perceived value for small businesses.
  • 15:34
    Logos vs. Culture
    Diane reveals her cleaning business operated for twelve years without a logo, underscoring that a company's true brand lies in its business practices and culture, not just its visual emblem.
  • 26:23
    Auditing Your Brand Online
    The hosts advise listeners to audit their online presence, including Google results and reviews, as these critically shape perceptions of a business's brand and culture, especially for potential employees.
  • 37:22
    Consistent Branding & Personality
    They discuss the traditional advice of consistent brand colors, but counter it by emphasizing the importance of personality and engagement over rigid adherence to visual rules in modern online marketing.
  • 43:21
    Controversy & Authenticity
    Louise and Diane explore the role of personal opinions and potential controversy in building an authentic brand, citing Diane's stance on the VAT threshold as an example of personality coming through.
  • 54:42
    Crafting Your Brand Promise
    They recommend writing a one-sentence brand promise, evolving from general statements to a more honest, specific articulation of what the business truly delivers, often reflecting its core values.
  • 1:01:36
    Reviews and Storytelling
    The episode concludes by stressing the importance of online reviews, case studies, and anecdotes in continually telling a business's story and building its brand, acknowledging that brands and individuals evolve over time.

Speakers

L
Louise Trehearn
Host
D
Diane Greenwood
Host

Key Takeaways

✦

Your brand is more than just a logo; it's your entire business story, including your values, personality, and how you conduct every aspect of your operations.

✦

Prioritize building trust and reliability through consistent service and excellent customer experience, as this is what customers remember and recommend, not just your logo.

✦

Be mindful of where you invest your money in branding; costly items like car wraps or extensive marketing campaigns should only be pursued if they promise a clear return on investment.

✦

Actively manage your online presence by auditing Google results and encouraging customer reviews, as these are crucial in shaping public perception and attracting both clients and employees.

✦

Develop a concise, authentic brand promise that clearly communicates what your business delivers and stands for, reflecting your true operational ethos rather than generic statements.

✦

Embrace storytelling through social media, case studies, and anecdotes to make your brand relatable and engaging, allowing your unique personality to shine through while acknowledging that your brand will evolve.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →