Becoming #1 In Your Local Market With Google Local Services with SearchKings and Tommy Mello
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Key Takeaways
Google Local Services Ads can be the lowest customer-acquisition cost in your business — the goal is to become the #1 result in your local market.
The Google Guaranteed badge and strong reviews are what separate the pros from the pretenders and win the click.
Anyone can review anyone now, and Google's verification means you can't fake being a legitimate pro — reputation is enforced.
Speed of lead response is critical — mystery-shop your own system and make sure you're getting back within minutes.
Getting started is simple: a website, a credit card, and the right keywords — but winning takes reviews and responsiveness.
Directories like Angie's List and HomeAdvisor have been pulling customers off Google; LSAs put you back in front of them directly.
The in-home customer experience and follow-up still decide whether the lead becomes a loyal, reviewing customer.
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