Skip to content
POWER100
Join Free
Content

392 – Remodeler Growth Framework #3: NURTURE (Now → Next → Always)

⏱️ 24:41 🎤 Spencer Powell
AUDIO EPISODE
392 – Remodeler Growth Framework #3: NURTURE (Now → Next → Always)
0:00
0:00

Chapters

Click to jump to section

  • 0:00
    Introduction to Nurture
    Spencer introduces the 'Nurture' stage of the Remodeler Growth Framework, explaining its importance for leads not yet ready to commit.
  • 3:52
    The 'Now' Stage
    Explains the immediate response strategy for new leads, focusing on quick acknowledgment, setting expectations, and offering a clear next step.
  • 7:45
    The 'Next' Stage
    Covers the mid-term nurturing strategy (days 2-45) through a series of emails to build trust, reduce uncertainty, and provide educational content.
  • 13:40
    The 'Always' Stage
    Discusses the long-term nurturing strategy (months 2-infinity) to stay top of mind, offering consistent value and maintaining an open line of communication.
  • 17:39
    Social Media Nurturing
    Explains how social media serves as a powerful nurturing tool for building credibility and trust, rather than solely for lead generation.
  • 21:21
    Retargeting Ads
    Details the use of retargeting ads on Google and Meta to reinforce brand awareness and re-engage leads who have visited the website.
  • 24:35
    Nurture Benefits
    Spencer emphasizes the long-term value of nurturing leads, highlighting how it can convert prospects who were not initially ready to buy.

Speakers

S
Spencer Powell
Host

Key Takeaways

✦

Implement an immediate response system ('Now') for new leads within minutes or hours, offering a clear next step like booking a call, even if automated.

✦

Develop a 'Next' stage email sequence (5-8 emails over 4-6 weeks) that educates leads on your process, budget, timeline, and showcases past projects to build trust.

✦

Maintain an 'Always' ongoing communication strategy (1-2 touches per month indefinitely) via newsletters or content to stay top of mind until the lead is ready to move forward.

✦

Leverage social media not primarily for lead generation, but as a nurturing tool to build credibility and trust by consistently showcasing your work, team, and company culture.

✦

Utilize retargeting ads on platforms like Google and Meta to keep your brand visible to website visitors and email subscribers, reinforcing your presence across multiple channels.

✦

Always include a clear call-to-action (e.g., 'book a call') in all nurturing communications, making it easy for leads to engage when their timing is right.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →