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384 – How to Train ChatGPT Like a New Hire

⏱️ 38:53 🎤 Kai, Spencer Powell
AUDIO EPISODE
384 – How to Train ChatGPT Like a New Hire
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Chapters

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  • 0:00
    Introduction to Training ChatGPT
    The hosts introduce the topic of training ChatGPT like a new hire for better results in marketing for remodelers and builders.
  • 1:45
    Generic AI vs. Trained AI
    Spencer and Kai compare the generic output of untrained ChatGPT with the more specific results achieved after providing context and instructions.
  • 4:17
    Setting Up ChatGPT Memory
    The hosts guide listeners through the settings to enable memory and custom instructions in ChatGPT for personalized and consistent responses.
  • 11:51
    Training ChatGPT on Your Business
    They discuss how to onboard ChatGPT by providing company history, services, target audience, specific goals, and campaign parameters, similar to training a human intern.
  • 19:37
    AI Model Selection for Tasks
    Kai explains the different ChatGPT models (auto, instant, thinking, pro) and advises on when to use each for various tasks, highlighting the 'thinking' model for multi-step prompts.
  • 23:11
    Chad the Ad Strategist
    The hosts demonstrate ChatGPT (dubbed 'Chad') creating a detailed ad strategy, including budget allocation, target audience, and lead magnet ideas, showcasing the benefits of initial training.
  • 32:21
    Agent Mode for Website Audits
    Kai demonstrates ChatGPT's 'agent mode' feature, where it autonomously browses and analyzes a website to identify optimal landing pages and conversion improvement recommendations.
  • 45:20
    Key Takeaways and PWOW
    Spencer and Kai share their parting words of wisdom, emphasizing the benefits of agent mode for accelerating work and the importance of using AI as a 'thought partner' and 'jumping off point'.

Speakers

K
Kai
Host — Lead Consultant, AI and Strategy
S
Spencer Powell
Host — Founder and CEO

Key Takeaways

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Always enable ChatGPT's memory and custom instructions to personalize its responses and make it more effective for your specific business needs.

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Treat ChatGPT like a new hire by providing comprehensive context about your company, services, target audience, goals, and campaign parameters for more tailored and actionable outputs.

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Utilize ChatGPT's 'thinking' model for multi-step tasks that require more in-depth thought and planning, such as developing a marketing strategy.

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Leverage ChatGPT's 'agent mode' to autonomously audit your website, analyze competitor sites, or perform other research tasks, freeing up your time for other priorities.

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Provide specific data points, such as daily budget, target client demographics, and conversion goals, to ChatGPT to receive more realistic and aggressive (yet achievable) marketing plans.

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Feed ChatGPT examples of your best-performing ads, emails, or content pieces to help it understand your brand voice and optimize future creative outputs.

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View ChatGPT's outputs as a 'good starting point' or 'jumping off point' rather than a final, polished product, and use its recommendations as a foundation for further refinement and strategic development.

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