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362. 5 Must Do’s to Have a Successful 2026

⏱️ 45:52 🎤 Aaron Sutter
AUDIO EPISODE
362. 5 Must Do’s to Have a Successful 2026
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Chapters

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  • 0:00
    Introduction & Background
    Aaron Sutter introduces the episode, sharing his journey of relocating his lawn care business from a city to a small rural town.
  • 12:04
    Raise Your Prices
    To combat inflation and maintain profitability, solo operators must increase their prices annually, even if by a small percentage.
  • 17:39
    Prune Outlying Clients
    Identify and respectfully let go of unprofitable, difficult, or geographically inconvenient clients to optimize your route and reduce stress.
  • 23:20
    Improve Your Advertising
    Enhance your business's visual identity and marketing efforts, especially leveraging community Facebook groups, which Aaron found highly effective.
  • 27:07
    Track Everything
    Utilize CRM software like Eartha Pro and accounting tools like WaveApps (or QuickBooks) to meticulously monitor finances, scheduling, and customer interactions.
  • 36:57
    Prioritize Your Family
    The most important step for long-term success and personal fulfillment is to consistently make family the top priority over business demands.

Speakers

A
Aaron Sutter
Host

Key Takeaways

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Increase your prices annually (at least 2-4%) to keep pace with inflation; otherwise, your income will effectively decrease.

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Be willing to 'fire' clients who are unprofitable, slow-paying, too far out, or excessively demanding to maintain business health and personal sanity.

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Invest in improving your business's advertising and branding, including your website, business cards, and especially your logo for a more professional image.

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Leverage community Facebook groups for advertising; these can be highly effective for attracting new local clients.

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Implement a robust CRM (like Eartha Pro) and accounting software (like WaveApps or QuickBooks) to track all aspects of your business, from income and expenses to client communications and scheduling.

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Prioritize your family above business demands; your business supports your life, but your family is the core reason for your efforts.

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Consider alternative income streams like Walmart Spark during the off-season to maintain financial stability and reduce stress on your primary business.

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