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319. I Love Rural Lawn Mowing

⏱️ 25:18 🎤 Tony, Cameron, Phillip, Evan, Dan White, Aaron Sutter
AUDIO EPISODE
319. I Love Rural Lawn Mowing
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Chapters

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  • 0:00
    Welcome & Host Intro
    Aaron introduces himself and the podcast, sharing his background in lawn care and his recent business relocation.
  • 2:30
    Rural Lawn Care Life
    Aaron describes his typical workday, managing large rural lawns and the change of pace from urban work.
  • 4:16
    Personal Reflections & Home
    Aaron reflects on finally feeling 'at home' in his childhood house after moving back, discussing renovation projects and personal well-being.
  • 10:06
    Business Strategy & Focus
    Aaron shares his refined advertising strategy, narrowing his service area to focus on where he gets the most work, particularly large rural properties.
  • 14:40
    Rural Pricing & Challenges
    Aaron discusses the complexities of pricing large rural lawns, the lower route density, and adapting to different client expectations.
  • 17:30
    Embracing Rural Living
    Aaron expresses his love for the peaceful, rural environment, highlighting the reduced traffic and stress compared to city work.
  • 21:24
    First Lawn Completion
    Aaron updates listeners after completing his first large farm lawn, detailing the time taken and unexpected challenges like volleyball nets.
  • 28:40
    Client Payment System
    Aaron explains his new policy of requiring clients to have a card on file, with exceptions for businesses, to streamline payments.

Speakers

T
Tony
Tony's Lawn Care Talk
C
Cameron
The Lawn Care Life in Missouri
P
Phillip
Phil's Lawn Care
E
Evan
Turf Nerds, a Lawn Care podcast
D
Dan White
Lawn Care Unscripted
A
Aaron Sutter
Host

Key Takeaways

✦

When starting a new business or expanding to a new area, begin with a broad advertising reach and then narrow your focus to the geographic areas where most of your work originates.

✦

For rural properties, understand that route density will be lower, so adjust your pricing accordingly to account for increased travel time between jobs.

✦

Be prepared for unexpected additions or changes on client properties, like new obstacles (e.g., volleyball nets), and factor them into your time estimates or pricing for future visits.

✦

Implement a card-on-file payment system for residential clients to simplify billing and reduce the need to chase payments, improving cash flow.

✦

When pricing larger or unfamiliar jobs, start with an initial estimate and learn from each job to refine your pricing strategy for future similar projects.

✦

Prioritize personal well-being (e.g., diet, exercise, reading) as it positively impacts energy levels and overall business performance.

✦

Consider digital marketing services, such as PPC advertising and well-designed websites, to attract new clients and improve online visibility.

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