Skip to content
POWER100
Join Free
Content

300th Episode: Instagram Live

⏱️ 56:25 🎤 Michael Pletz
AUDIO EPISODE
300th Episode: Instagram Live
0:00
0:00

Chapters

Click to jump to section

  • 0:00
    Podcast & Sponsors Intro
    Michael Pletz introduces the 300th episode, thanks listeners and sponsors, and briefly highlights services from Cycle CPA, Mojer, and Knowledge Tree Consulting.
  • 2:08
    How to Hardscape's Evolution
    Michael discusses the journey of How to Hardscape from its 2019 website and Instagram launch to the podcast and various initiatives.
  • 4:12
    I Am A Hardscaper YouTube
    Michael explains the strategic decision to focus on YouTube for 'I am a Hardscaper' over Instagram due to its search engine benefits and content longevity.
  • 5:53
    Welcome Package Strategy
    He shares how a comprehensive welcome package with embedded YouTube videos enhances client trust and sets his business apart.
  • 6:46
    Red Flags & Pre-qualification
    Michael outlines red flags in client inquiries and his rigorous pre-qualification process, including asking for budgets and sending welcome packages.
  • 9:20
    HTH Headquarters Software
    He details the features and benefits of the How to Hardscape Headquarters software, including budgeting, time tracking, and employee training.
  • 12:23
    Upselling Lighting & Tariffs
    Michael discusses strategies for upselling low-voltage lighting and touches on the potential impact of US tariffs on the hardscape industry.
  • 17:36
    Filming Gear Recommendations
    He offers advice on cameras for content creation, recommending DJI action cameras and utilizing iPhones for time-lapses.

Speakers

M
Michael Pletz
Host

Key Takeaways

✦

Develop a comprehensive welcome package, including video links, to build client trust and differentiate your business before consultations.

✦

Implement rigorous client pre-qualification, asking for photos, ideas, and budgets to filter out less serious inquiries and set realistic expectations.

✦

Leverage platforms like YouTube for long-term content value, as videos can continue to attract views and serve as marketing assets long after posting.

✦

Consider creating your own software or system to streamline business operations, from budgeting and estimating to employee management and training, for increased efficiency.

✦

Upsell low-voltage lighting by showcasing past projects and, if clients are hesitant, installing temporary setups to demonstrate the aesthetic and safety benefits.

✦

Incorporate clauses in contracts to address potential material price increases, protecting your business from unexpected costs during projects.

✦

Utilize modern measuring tools like the Mojer 2 Pro to improve accuracy and efficiency in estimating and design, integrating data directly into design software.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →