Skip to content
POWER100
Join Free
Content

223. Selling Without Pressure With Tyson Lawes

⏱️ 32:31 🎤 Will Blunt, Tyson Laws
AUDIO EPISODE
223. Selling Without Pressure With Tyson Lawes
0:00
0:00

Chapters

Click to jump to section

  • 0:00
    The Sales Mindset
    The host introduces the episode's focus on a strong sales mindset for builders, emphasizing a calm, professional approach over pushiness.
  • 2:11
    Sales as a Mirror
    Tyson Laws explains his background and the philosophy that sales reflects one's self-understanding and ability to overcome internal objections.
  • 7:45
    Overcoming Sales Resistance
    The host and guest discuss why many builders resist sales and how to overcome this dysfunctional relationship by acknowledging and addressing internal blocks.
  • 11:54
    Trusted Advisor Role
    Tyson redefines sales as becoming a trusted advisor who helps clients navigate significant financial decisions rather than a pushy salesperson.
  • 15:37
    Asking the Right Questions
    The discussion emphasizes the importance of asking insightful questions to understand the client's perspective and meet them where they are in their journey.
  • 18:08
    Internal State for Sales
    Tyson explains how to get out of one's own way by addressing internal blocks, checking intent, and having the right mindset before sales calls.
  • 22:51
    Not Accepting Objections
    The guest elaborates on not 'accepting objections' if one has not overcome similar issues within themselves, framing it as a shared problem-solving effort.
  • 25:52
    Confidence and State Management
    The conversation shifts to building confidence by detaching from outcomes and using practical tools like breathwork and call resets to manage one's state.
  • 32:21
    Debriefing and Empathy
    Tyson introduces a four-part reset for debriefing after challenging calls and stresses the importance of empathy for the client's stressful journey.
  • 36:23
    Intent Over Technique
    Tyson's final advice is to prioritize intent over technique, show up as a trusted advisor, and confront personal resistance to achieve better sales outcomes.

Speakers

W
Will Blunt
Host
T
Tyson Laws
Head of Growth at Association of Professional Builders

Key Takeaways

✦

Recognize that your relationship with sales mirrors your internal self; address personal objections to better handle client objections.

✦

Shift your identity from 'salesperson' to 'trusted advisor' to foster trust and genuinely support clients through major financial decisions.

✦

Prioritize your intent to serve and help clients, as genuine intent carries more weight than perfect sales techniques.

✦

Develop self-awareness of what holds you back (e.g., fear of not being liked, aversion to money) and actively work to overcome these internal barriers.

✦

Implement practical state management techniques before calls, such as breathwork or a call reset, to ensure you are present and regulated.

✦

Adopt a debriefing habit after sales calls: ask what happened, what you learned, what to adjust, and what was outside your control.

✦

Combine a strong mindset with a clear sales process and framework to build confidence and guide conversations effectively.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →