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$1,500 a Month in Ads, and Still No Recognition?

⏱️ 23:45 🎤 Mike Andes, Jason, Chris
AUDIO EPISODE
$1,500 a Month in Ads, and Still No Recognition?
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Chapters

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  • 1:45
    Branding and Service Clarity
    The discussion highlights the importance of clear service area, offerings, and brand visuals on the website for quick customer understanding.
  • 3:15
    Google Ads Tracking
    Mike stresses the critical role of tracking codes for Google Ads to measure cost per acquisition and provide AI with conversion data for better targeting.
  • 7:47
    Pricing & Job Estimation
    A new contractor asks for advice on pricing and estimating job times, with Mike suggesting more practical experience over excessive upfront planning.
  • 11:27
    Offseason Marketing
    Mike advises leveraging the offseason for marketing winter services, referencing specific strategies from his 'Offseason' book and workshops.
  • 15:58
    Monthly Service Contracts
    The host discusses the benefits of monthly service contracts for consistent cash flow and retaining customers year-round, especially in markets with seasonal fluctuations.
  • 23:15
    Free Marketing Channels
    Mike emphasizes exhausting free marketing channels like email and text blasts through CRM software before investing in paid advertising.
  • 26:30
    Competitive Market Strategies
    In a competitive market, Mike suggests winning online by having a superior website compared to local competitors, focusing on value over price.

Speakers

M
Mike Andes
Host
J
Jason
C
Chris

Key Takeaways

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Place your 'request quote' form above the fold on your website; this alone can increase lead conversion by 30%.

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Clearly state your services and service area in a prominent subtitle on your homepage so customers instantly understand what you offer and where.

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Implement Google Ads tracking codes to accurately measure customer acquisition cost and provide AI feedback for better ad targeting.

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Prioritize free marketing channels, such as email and text blasts to existing customers via your CRM, before spending money on paid advertising.

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Invest in a professional website that clearly displays your brand (trucks, uniforms, logo) to ensure consistent brand recognition online and offline.

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For new services or when entering a new market, focus on getting more jobs to gain practical experience for accurate pricing and time estimation.

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Consider offering monthly service contracts that cover year-round needs to ensure consistent cash flow and reduce customer churn during off-seasons.

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