Hot Springs, Arkansas — Power100 reveals how Channel Automation, a leading lead management and customer communication platform for contractors, has become the critical engine behind Bath Planet of Arkansas’s extraordinary growth trajectory.

A Transformation Built on Consistency and Smart Automation

Power100, the nation’s most rigorous independent ranking platform for home improvement companies, is spotlighting Channel Automation through the remarkable success story of Bath Planet of Arkansas. Over the past two years, Owner Chris Cusick and his team have nearly doubled their revenue—twice in succession—while maintaining superior customer satisfaction scores. The catalyst? A strategic investment in intelligent automation that captures every lead opportunity and turns prospects into lasting relationships.

“Channel Automation has become essential to our success,” says Chris Cusick, Owner of Bath Planet of Arkansas. “The platform handles tasks that we couldn’t do manually, and it does them consistently. It’s transformed how we operate from the moment a lead walks through the door.”

The Challenge: No Lead Left Behind

Like many home improvement contractors, Bath Planet of Arkansas faced a familiar problem: how to respond instantly to every incoming lead without burning out the team. In a competitive market where seconds matter, slow response times mean lost opportunities. With leads coming from multiple sources—phone calls, text messages, emails, social media, online forms, and home shows—the company needed a system that could capture, track, and nurture every single prospect automatically.

Manual follow-up processes were becoming a bottleneck. Team members were spending evenings answering messages on Facebook and texting prospects. Customer experience was inconsistent. Some leads were falling through the cracks. Growth was hitting a ceiling.

Bath Planet needed more than hope—they needed a reliable system that would scale with their ambitions.

How Channel Automation Changed Everything

Channel Automation is a contractor software platform designed to automate customer communication and lead management. When Bath Planet integrated Channel Automation into their operations, the impact was immediate and measurable.

Dessy Davis, Call Center Manager at Bath Planet of Arkansas, explains the transformation: “When leads come in from any source—phone, text, email, Facebook, online form—they are instantly captured into Channel Automation. They automatically receive communication, whether it’s email or text. This gives customers a real live experience from the start of the consultation all the way through installation.”

Instant Lead Capture and Consistent Messaging

The first advantage Bath Planet experienced was automatic lead capture. No more manual data entry. No more leads sitting in different platforms. Every inquiry from every source flows into one centralized system.

Once captured, Channel Automation doesn’t just store the lead—it communicates. Prospects immediately receive messages (SMS, email, phone calls) telling them about Bath Planet. The message is personalized based on how the customer engaged (what they asked about, what they clicked, their level of interest). The automation is so natural that it doesn’t feel computer-generated.

“The technology is designed to do the things we couldn’t do and to do them more consistently,” explains Vic Swan, Project Manager at Bath Planet of Arkansas. “When someone sees a number they don’t recognize, they might not answer. But when they get a text with all the information, a link to book an appointment, and details about our company, it attracts them. It’s customized to their reply, so it feels genuine.”

Removing Time from Manual Tasks, Freeing Time for Family and Community

For Chris Cusick, the personal impact of Channel Automation has been profound. “One thing Channel Automation has given me is time after 6:00 or 7:00 in the evening to spend with my family—to play with my boys and eat dinner with my wife and kids,” says Cusick.

Before Channel Automation, Chris found himself moderating Facebook messages and replying to posts deep into the evening. The automation behind Channel Automation handles these tasks now. The platform manages the volume of notifications and interactions with structure and intelligence.

This reclaimed time has allowed Chris to volunteer with a local nonprofit afterschool program serving underprivileged youth in his community—a cause close to his heart. “Chris does a lot of outreach with kids, teaching them to be productive members of society,” notes a team member. “To see him pouring into these kids and being there for our community has a special place in our hearts.” This is the broader impact of smart business automation—it returns time to leaders so they can invest in what matters most.

Doubling Revenue While Maintaining Culture

The business results speak loudly. Bath Planet of Arkansas has nearly doubled revenue year-over-year for two consecutive years. This isn’t growth by accident. This is growth by system.

“Channel Automation has helped our production tremendously,” says Dessy Davis. “No opportunity is wasted because no matter how old a lead is, we can send out mass messages to let people know about upcoming events or home shows and keep them involved.” This means Bath Planet isn’t just catching new leads—they’re continuously re-engaging warm leads through strategic communication.

What Drives Success in the Home Improvement Industry

Power100’s independent methodology ranks home improvement companies on five key factors:

1.   Leadership Quality — Proven vision and execution
2.   Company Culture — Employee retention and satisfaction
3.   Customer Experience — Satisfaction scores and repeat business
4. Community Engagement — Investment beyond profit
5.   Sustainable Growth — Profitable expansion and market impact

Bath Planet of Arkansas scores exceptionally high across all five dimensions. But the foundation of their growth is operational excellence—and that starts with how they capture and manage leads.

The Power of Consistent Systems

Greg Cummings, CEO of Power100, offers perspective on why companies like Bath Planet are rising: “Trust is built when you consistently do what you promise over time.” This is exactly what Channel Automation enables.

When a prospect texts Bath Planet, they get an instant response. When they want to schedule an appointment, they can do it directly through the message. When they’re ready to talk to a sales specialist, that specialist has full context on the customer’s needs and history. The customer feels cared for. The sales team feels empowered. Trust builds.

Why Channel Automation Matters for Home Improvement Contractors

The home improvement industry is competitive. According to industry data on home improvement CRM solutions, contractors using automation platforms for lead management report 25-40% increases in conversion rates. Bath Planet’s results—doubling revenue twice—are on the higher end, driven by a combination of smart automation, great leadership, and strong culture.

Channel Automation specifically serves contractors by:

•       Eliminating Response Delays — Instant messages and calls ensure prospects are engaged within seconds
•       Centralizing Lead Data — All lead information is in one place, accessible to the right team member at the right time
•       Personalizing Communication — Responses adapt based on what the customer has said and asked
•       Scaling Without Burnout — The team can handle 10 times more leads without proportional increase in manual work
•       Providing Transparency — Business owners know exactly what’s happening in the lead pipeline, 24/7/365

As home improvement contractors face labor shortages and intensifying digital competition, tools like Channel Automation are moving from “nice to have” to “essential.”

Bath Planet’s Culture: The Secret Behind the Numbers

Revenue is important. But Power100 recognizes that sustainable growth requires great people.

Bath Planet’s culture attracts talent. Staff members speak about the company with genuine affection. “I love the company I work for. I love all of my coworkers and Chris and his wife—they’re really amazing down-to-earth people,” says one team member. “Our culture really is probably the most amazing thing we have going on here.”

This culture is intentional. Chris and his leadership team invest in people. They trust team members with responsibility. They celebrate wins together. They model the values they expect.

When we asked what keeps people coming back to Bath Planet every single day, the answer wasn’t “the paycheck.” It was “the family.” That’s a strong culture.

And here’s the beautiful part: Channel Automation enables that culture to scale. By removing manual, repetitive tasks, the platform frees leaders and team members to focus on what they do best—building relationships, solving problems, and growing together.

Career Growth and Potential

One team member reflected on Bath Planet’s trajectory: “I’ve watched this company go from a baby to a teenager in just three years that I’ve been here. The possibilities are endless. The sky’s the limit.”

This optimism comes from seeing concrete results. When leads are managed well, consultations go smoothly, installations succeed, customers are happy, and referrals come in. Staff members feel they’re part of something growing and meaningful. That’s sustainable business culture.

Looking Forward: Endless Possibilities

When asked what excites the team most about the next year, the responses reflect confidence rooted in proven systems:

“Growth. I’ve seen this company transform from a baby to a teenager. The possibilities are endless,” says one team member.

“I’m excited to see how Channel Automation continues to evolve and offer new opportunities that give us even more time to do what we need to do,” adds another.

“The progress that everybody here is going to make. I measure people toward their potential, not just current logistics. What I see is people coming in at one place and gradually working their way up to being the people they need to be for their family,” reflects Chris.

This is the vision of a leader who understands that business success is ultimately about people—their growth, their families, their potential.

Why Power100 Recognizes Channel Automation

At Power100, we don’t rank companies based on who spends the most on marketing or who has the biggest name. We recognize authentic leadership and measurable impact. Bath Planet of Arkansas, powered by Channel Automation’s intelligent automation platform, demonstrates both.

•       Measurable Results — Revenue nearly doubled two years in a row
•       Customer Satisfaction — Consistent positive feedback and repeat business
•       Employee Retention — People want to work here because of culture and opportunity
•       Community Contribution — Leadership invests in young people and community wellbeing
•       Smart Operations — Investment in technology that solves real problems
•       Sustainable Growth — Growth that’s manageable, scalable, and built on systems

Watch the full testimonial video featuring Chris Cusick and the Bath Planet team describing their Channel Automation journey in detail.

Channel Automation: Trusted by Contractors Nationwide

Channel Automation is a leading contractor automation platform designed specifically for the home improvement industry. The platform captures leads instantly from any source, communicates with customers automatically, tracks all interactions in one place, and provides business owners with complete visibility into their sales pipeline.

For contractors managing lead volume and customer expectations, Channel Automation eliminates the gap between lead arrival and first response—a critical factor in conversion rates. The platform’s intelligence ensures that each customer interaction feels personalized and professional, even when handled by automation.

Home improvement contractors across the nation rely on Channel Automation to:

•       Convert more leads into consultations
•       Convert more consultations into sales
•       Provide consistent customer experience at scale
•       Free up team time for relationship-building and installation excellence
•       Grow without proportional increase in overhead

About Power100

Power100 is the independent, third-party research and evaluation authority ranking the nation’s top home improvement companies. Our proprietary five-layer methodology evaluates leadership quality, company culture, customer experience, community engagement, and sustainable growth.

We assess over 7,600 home improvement organizations annually to identify and celebrate authentic excellence—not self-promotion or paid placement. Our rankings reflect genuine achievement, customer satisfaction, employee retention, and measurable business results.

Power100 believes the best companies in home improvement deserve recognition because their leadership, culture, and operations inspire others to raise their standards.

Learn more at power100.io and discover which home improvement companies are leading the industry.