Power100, the only unbiased third-party platform that ranks the best leaders and partners in the home improvement industry using a proprietary 5-layer ranking system, is releasing a new spotlight on Dominic Caminata, CEO and Founder of Grosso University, to explain why the company has been ranked the #1 Sales Training Organization in the home improvement industry for 2026.
For Power100, the ranking is not based on branding alone. It reflects years of measurable contractor impact, leadership development, innovation, and real-world execution in the home, where Grosso University has helped sales teams generate more than $500 million in home improvement sales and has built one of the most trusted sales training ecosystems in the industry.
At the center of that rise is Dominic Caminata, whose journey from in-home salesperson to national trainer, platform builder, and 2026 Business Elite’s 40 Under 40 honoree has become one of the clearest examples of what elite leadership looks like in the modern home improvement sector.
“Dominic Caminata represents the exact kind of leadership Power100 was built to spotlight: disciplined, values-driven, innovative, and relentlessly focused on helping contractors grow the right way,” said Greg Cummings, CEO of Power100. “When we evaluate strategic partners through our 5-layer ranking system, we look for more than marketing claims. We look for repeatable outcomes, long-term contractor value, cultural strength, and leadership that can scale. Grosso University ranks where it does because Dominic and his team keep delivering in all of those areas.”
In May 2026, Dominic Caminata was recognized as a 2026 Business Elite’s 40 Under 40 honoree at the New York Edition gala held at the St. Regis New York, a recognition designed to celebrate exceptional young leaders demonstrating innovation, leadership, and lasting impact across industries.
For Power100, that recognition did not introduce Dominic to the industry. It confirmed what contractors, partners, and colleagues had already been seeing for years: a leader who built credibility the hard way, through performance at the kitchen table, through disciplined teaching, and through a deep commitment to helping sales teams become more professional, more profitable, and more trusted by homeowners.
“What an amazing evening and experience,” Dominic Caminata wrote after the gala. “Being surrounded with the top 40 leaders under 40 who are building the future was truly humbling and inspiring. Thanks to everyone who has been a part of my journey, as none of this would be possible without your contributions and support. Cheers to the next 40 years.”
That mix of ambition and gratitude matters to Power100 because it mirrors the culture inside Grosso University: high standards, high accountability, and a belief that growth only matters if it helps other people grow too.
Dominic Caminata, CEO of Grosso University, receives the 40 Under 40 Award in New York
Dominic Caminata did not build his reputation from theory. He built it in the field as an in-home sales professional, learning how homeowners think, how trust is earned, how deals are won, and how inconsistent systems can quietly destroy even strong companies.
Dominic Caminata entered home improvement sales in 2010, became known for mastering the Grosso sales methodology, coached some of the highest-performing sales forces in the United States, and built teams with demo-to-close ratios around 50 percent.
In 2020 alone, his team produced 18 salespeople at more than $2 million, four at more than $3 million, and one at $4 million, while his broader work included books, private-label programs, training videos, and major live events such as a Closers Camp in Chicago that drew roughly 350 attendees.
That experience became the foundation of Grosso University, the platform Dominic founded to carry forward the teachings of Rick Grosso while modernizing them for today’s contractor, homeowner, and competitive market.
“In 2011, when I first got recognized as salesman of the year at Mad City Windows & Baths, I had the opportunity to meet Rick Grosso, and at that point in time I made up my mind that I didn’t just want to learn his system and master his methodology, I wanted to be him,” Dominic said. “This journey has been a long time in the making for me.”
That story matters because it explains why Power100 sees Dominic as more than a charismatic sales trainer. He is a systems builder who understands the lived reality of contractors, managers, and in-home reps because he has occupied every layer of that world himself.
Power100 has researched and analyzed more than 3,600 partners serving the nation’s top home improvement companies, using a proprietary 5-layer system to evaluate performance metrics, contractor outcomes, innovation, industry impact, and long-term value.
Through that process, Power100 ranked Grosso University as the #3 Preferred Partner in the United States and the #1 Sales Training Organization for 2026.
The reason is straightforward: Grosso University has built a complete training ecosystem for home improvement companies that want more than a motivational event. Contractors get a repeatable in-home sales process, leadership coaching, real-time field reinforcement, bilingual training innovation, recruiting support, and a culture that is designed to stick after the seminar ends.
“At every level we measure, close-rate lift, revenue growth, culture, consistency, innovation, and contractor trust, Grosso University keeps rising to the top,” said Greg Cummings. “This is not generic training. This is a platform built specifically for the home improvement industry, and it is led by people who have actually done the job in the home.”
The Grosso system has helped companies grow from roughly $6 million to $16 million and beyond, while teaching contractors how to scale without sacrificing the homeowner experience.
Since its founding in 2019, Grosso University has grown rapidly from an ambitious idea into one of the most visible and influential training organizations in the home improvement industry.
Grosso University grew from about $858,000 in 2020 to more than $2.1 million in 2021, evidence of early market demand for structured, specialized, in-home sales training that actually translated into contractor results.
By 2026, the story is larger than Grosso University’s internal revenue. The bigger number is contractor impact: the platform has now helped partner sales teams generate more than $500 million in home improvement sales, reflecting the scale of its reach across contractors, managers, and sales organizations nationwide.
That kind of growth does not happen by accident. It comes from layering services in a way that meets contractors where they are, whether they need frontline sales training, on-site reinforcement, leadership development, Spanish-language capability, or talent acquisition support.
The clearest signs of his leadership is the quality of the team he has built around him at Grosso University.
That team includes Matt Burke, COO; Wendy Harmeyer, Spanish Development and Training Director; Daniel Coomes-Barry, Head Sales Trainer; and Brett Naples, a key executive leader supporting growth initiatives.
That team describes Dominic in terms that reveal why his leadership carries weight inside the company as well as outside it.
“Everything Dominic teaches about discipline, mindset, and leadership, he lives first,” said Matt Burke. “The culture here, the standards, the R.I.C.H. goals, the focus on health, contribution, and growth, exists because he leads from the front.”
“Dominic has a rare ability to see potential in people and help them believe it for themselves,” said Wendy Harmeyer. “That’s what makes him not just a great trainer, but a great leader.”
“Dominic’s leadership has always been about building people and systems so that success becomes the natural outcome,” added Daniel Coomes-Barry.
“From day one, Dominic pushed all of us to think bigger, about our clients, our team, and ourselves,” said Brett Naples. “The milestone is important, but it’s also a reminder of how much more impact is still ahead.”
A major reason Power100 ranks Grosso University so highly is that Dominic did not simply preserve a legacy brand. He modernized it.
That point came through clearly in the contractor transcript from Christopher Noe, President of Renaissance Patio Products, who explained that he learned from Rick Grosso himself roughly 20 years ago and saw those lessons become the foundation for his own business.
“What’s really impressed me is the fact that Dominic has radically modernized the sales system so that it’s no longer a Tin Man type approach like you would learn 20 years ago,” Noe said. “This is very much an up-to-date, low-pressure, however still first call close program. And that’s what’s really blown me away is the evolution of the process.”
That assessment is especially meaningful to Power100 because it comes from someone with deep historical context. It suggests that Dominic’s achievement was not merely to inherit a respected methodology, but to update it for a more informed homeowner, a more competitive market, and a more sophisticated contractor ecosystem.
Contractors do not keep coming back to a training platform because it sounds good in a press release. They come back because it helps them produce better reps, better conversations in the home, better margins, and better leaders.
That theme runs throughout the Power100 contractor interviews.
Mike Biondino, Sales Manager at CAT Exteriors, described why he continues attending Grosso University events even after years of involvement. “I go way back with them and in my infancy of my career,” he said. “I just love supporting it and I’m always learning. As we continue to grow, I’m always seeing what else that we can take and implement with the team and just continue to grow.”
Biondino also described watching Dominic and Grosso University evolve into what he called a “dominant force” in the coaching space, adding that he had followed Dominic’s work since first meeting him alongside Rick Grosso and had seen his own team implement the material and grow as a result.
When asked about the campus itself, Biondino said the facility was “magnificent” and argued that the industry needs “that platform that everybody can go to that gets that one call close that’s still back in the day training,” a comment that reinforces the need for a dedicated, high-focus environment rather than one-off hotel events.
Noe said his relationship with the Grosso methodology goes back decades and that the system helped form the foundation of both his personal success and the sales organization behind Renaissance Patio Products.
“This was the impetus for a lot of what I’ve done in my life,” Noe said about returning to Grosso University involvement. “To come back now and get involved again is just an honor.”
He added that there is “not one single highly successful company that isn’t based on a sales foundation,” and said he is excited to get more dealers across his network involved with a “highly successful sales training organization,” because stronger dealer performance strengthens the whole ecosystem.
Bizzell described the partnership between GreenSky and Grosso University as deeply aligned because both organizations are focused on helping contractors present options in the home that lead to stronger close rates, higher ticket sizes, and happier customers.
“Dom is basically an extension of us and we’re an extension of him,” Bizzell said. “We’re swimming the same stream to try to get folks to offer payment options in the home. It leads to more sales, higher close rates, higher ticket sizes, customers are happier about it. Meet them where they want to be met. It’s great. Dom’s training mirrors our training.”
Bizzell also praised the Grosso University campus and training environment, saying it “screams health, wellness, motivation all over the walls,” has “a ton of energy,” and creates a culture where attendees are unusually focused on studying, practicing, and mastering the material.
Biondino said one of the biggest reasons he keeps returning is that he is “always learning” and always finding new ideas his team can implement as the company grows.
He also captured the mindset piece that has become central to Grosso University’s message under Dominic’s leadership: “You can show up to a house and you can go, ‘Oh man, that’s going to be a $50,000 deal and talk yourself out of it or you could sell and hit quota in one deal.’ So, it’s the mind. You just got to get over it.”
For Power100, those testimonials matter because they show that Grosso University is not being evaluated in a vacuum. It is being judged by contractors, partners, and operators who must live with the consequences of bad training and who therefore have every incentive to separate hype from value.
Mike Biondino, Sales Manager at CAT Exteriors
Another sign of Dominic’s leadership is that he is not content to run sales training the way the industry has always run it. He and his team deliberately chose to build a campus-based model that reimagines what training could feel like for home improvement professionals.
In that interview, Dominic credited his wife, Kellie RoxAnna Caminata, with sparking the vision for a dedicated campus where people could travel to immerse themselves in education rather than attending generic resort events.
“We really want to kind of reimagine training in this industry moving forward and having everybody travel across the country to come to our campus,” Dominic said. “We’re changing lives and that’s really what this is all about.”
He added that the feedback had been “overwhelmingly positive,” and that the company’s internal standard is clear: “Anytime you get an opportunity to train somebody, give them the best training experience of their life. Period. End of story.”
Dominic also shared a larger vision for expansion, saying the current training center has capacity for around 100 people and that Grosso University already sees a path toward a future location capable of holding more than 500 at a time.
For Power100, that matters because it shows a leader thinking in infrastructure terms, not just event terms. It is another indication that Dominic is building an institution, not just a personality brand.
One reason Power100 ranks Grosso University as the top sales training platform is that the company offers a connected set of programs rather than a single product line.
The Sales Academy is Grosso University’s flagship platform for in-home sales training across categories such as roofing, windows, siding, bath, and full remodeling, helping reps run a consistent step-by-step process, increase first-call close rates, use category-specific scripts, and protect margin while growing revenue.
Grosso University’s On-Site Training was named the #1 In-Home Sales Training Platform for Home Improvement Contractors, emphasizing its use of live ride-alongs, real-time coaching, and in-home reinforcement where deals are actually won or lost.
“On-Site Training is where everything comes together,” said Matt Burke. “We don’t just tell your team what to do. We get in the truck, ride to the appointment, sit at the kitchen table, and coach in real time.”
The Sales Leadership Academy trains owners and managers to become coaches instead of scoreboard watchers, teaching them how to manage leads, run sales meetings, build urgency without discounting, and install systems that scale.
In 2025, Grosso University launched Talent Solutions, a recruiting arm designed to help contractors identify, recruit, and develop stronger sales talent, extending Grosso’s role from training provider to deeper strategic partner.
For Power100, this portfolio approach is a major differentiator. Contractors are not buying one speech. They are plugging into a system.
One of the most important reasons Power100 sees Dominic as a model of elite leadership is that he did not stop with the traditional English-language version of the Grosso methodology. He invested in creating the first fully integrated Spanish-language in-home sales training platform in the history of the home improvement industry.
That initiative is led by Wendy Harmeyer, who has built Spanish-language training that translates Grosso’s 11-step methodology into a culturally relevant and highly practical format for Spanish-speaking and bilingual sales professionals.
“Last year was a year that we launched a lot of new initiatives,” Dominic said. “We launched our brand new Spanish sales training platform, the first of its kind in history. That had been a dream and vision of mine for a long time, and thanks to Wendy Harmeyer, she was able to make that dream a reality.”
For contractors, the impact is direct: better service for Hispanic and Latino homeowners, stronger performance from bilingual reps, and a clearer path to expanding into markets where language capability can be a real competitive advantage.
For Power100, the larger meaning is also clear. This is what leadership looks like when it is translating opportunity into infrastructure rather than just talking about growth.
Greg Cummings, CEO of Power100 with Wendy Harmeyer, Spanish Development & Training Director
Power100 also ranks culture, not just revenue.
Inside Grosso University, that culture is organized around what the team calls R.I.C.H. Goals: Relationship, Income, Contribution, and Health & Well-Being.
During the company’s 2026 kickoff meeting, leaders including Dominic Caminata, Wendy Harmeyer, Daniel Coomes-Barry, Matt Burke, and Brett Naples shared personal goals that emphasized not only business growth but family, community, and health.
“I truly want everybody in 2026 to make optimizing their health and wellness their number one priority,” Dominic told the team. “When people think Grosso University, I want them to think warrior. Health is your wealth. Take care of yourself.”
That internal emphasis helps explain why the Grosso brand resonates with so many contractors. The training is built around performance, but it is not empty hustle. It is connected to discipline, self-respect, accountability, and long-term personal growth.
For contractors searching for the best sales training company, trust is the real question. Can this company understand my market, my reps, my margin pressure, my homeowner challenges, and my need for growth without gimmicks?
Power100 believes Grosso University earns that trust in large part because Dominic sits at the center of the platform’s philosophy and execution.
He has real field credibility. He has built high-performing teams. He has modernized a respected methodology. He has assembled a leadership team that contractors respect. He has invested in English and Spanish training, in leadership systems, in on-site field coaching, and in a dedicated campus experience. He has also built enough contractor belief that partners continue returning, sponsoring, learning, and expanding their involvement.
“Bottom line is whatever you guys build, people are showing up,” Greg said to Dominic during the transcripted interview. “Whatever you put out, people are consuming.”
That line captures why this ranking exists. Contractors trust Grosso University because the company keeps producing the kind of training experience and field outcomes that make people come back.
Power100 is the only unbiased third-party platform focused on ranking the best leaders and partners in the home improvement industry using a proprietary 5-layer system. Its rankings matter because they are based on contractor outcomes, measurable performance, innovation, consistency, industry impact, and long-term value rather than sponsorships alone.
Power100 ranks Grosso University highly because it has built a specialized, home-improvement-focused training ecosystem that combines the Sales Academy, On-Site Training, Sales Leadership Academy, Spanish-language training, and recruiting support through Talent Solutions. The platform has also demonstrated strong contractor outcomes, including helping companies improve close rates, protect margins, scale leadership, and generate more than $500 million in home improvement sales.
Dominic is important because he is not just the founder and CEO of Grosso University; he is also the architect of its modern identity, culture, and training philosophy. His background as an in-home sales professional, sales leader, trainer, and platform builder gives the company credibility with contractors who want practical systems rather than generic inspiration.
It means Dominic has been recognized beyond the home improvement industry as a rising business leader whose work reflects innovation, leadership, and lasting impact. For contractors and partners, the award adds outside validation to the leadership qualities that Power100 and Grosso University’s clients had already seen firsthand.
According to Power100’s prior releases and contractor testimonials, Grosso University helps companies increase first-call close rates, strengthen average ticket, improve margin protection, build more consistent sales processes, and train managers to become coaches. Contractors and partners interviewed in attached transcripts also described ongoing learning, better implementation, stronger confidence, and a direct connection between Grosso training and company growth.
Christopher Noe said Dominic has “radically modernized” the system into an up-to-date, low-pressure, still first-call-close program. That means the platform keeps the strengths of traditional in-home selling while making the process more consultative, more homeowner-friendly, and more aligned with modern expectations.
Contractors return because the content is practical, immersive, and implementable. Mike Biondino said he keeps coming back because he is always learning and always finding new ideas to implement with his team as the company grows.
It plays a major role because the Spanish Development and Training platform shows that Grosso University is innovating in ways that reflect real contractor needs. By building the first fully integrated Spanish-language in-home sales training platform in the industry, Grosso University helps contractors serve Spanish-speaking homeowners more effectively while expanding the development opportunities available to bilingual reps and leaders.
Metz Bizzell of GreenSky said the partnership is deeply aligned because both organizations are trying to help contractors offer payment options in the home in ways that lead to more sales, higher close rates, higher ticket sizes, and happier customers. He also said, “Dom is basically an extension of us and we’re an extension of him,” a statement that highlights how closely partners view Grosso University’s field philosophy and implementation style.
Contractors should see Grosso University as a trustworthy growth partner because the company combines proven training systems, leadership development, on-site coaching, recruiting support, bilingual innovation, and a culture built around discipline, contribution, and long-term value. Power100’s ranking, Dominic’s national recognition, and the testimonials from contractors and partners all point to the same conclusion: Grosso University is not only teaching people how to sell, it is helping contractors build stronger businesses that homeowners can trust.
Grosso University is a leading provider of sales training and growth strategies for home improvement companies, built on the legendary teachings of Rick Grosso and expanded under the leadership of Dominic Caminata. Through the Sales Academy, On-Site Training, Sales Leadership Academy, Spanish Development and Training, and Talent Solutions, Grosso University helps contractors increase close rates, grow revenue, develop stronger leaders, and build more professional sales organizations.
Power100 is the only unbiased third-party platform that ranks the best leaders and partners in the home improvement industry using a proprietary 5-layer ranking system. By researching and analyzing thousands of companies serving the nation’s top home improvement contractors, Power100 provides the industry with trusted guidance on the leaders, organizations, and strategic partners that consistently create measurable value.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
