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The 60-Second Rule: Why You’re Losing Leads (And How to Fix It)

📅 November 10, 2026 ⏱️ 42:10 🎤 Sam Press, Will Romos

Chapters

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  • 0:00
    Meta Ads for Home Services
    The episode opens with a discussion on why home service companies are increasingly turning to Meta ads and the common pitfalls they face.
  • 0:32
    Introducing Sam and Will
    Sam Press introduces himself as the host for this episode, taking over from John Wilson, and welcomes Will Romos, a Meta ads expert, to discuss the topic.
  • 5:49
    Why Meta is Less Competitive
    Will explains that Meta offers a less competitive advertising landscape compared to Google platforms, presenting a 'blue ocean strategy' for home service businesses.
  • 10:06
    Meta vs. Google Intent
    Sam, a Google Ads advocate, challenges Will on the effectiveness of Meta ads given Google's high-intent users, leading to a discussion on demand generation versus demand capture.
  • 14:56
    Crafting Effective Meta Ads
    Will details how to create compelling Meta ads by focusing on pain points and intro offers, using examples like attic insulation and generator sales.
  • 26:19
    The 60-Second Rule
    The discussion shifts to the crucial importance of a strong sales team and calling Meta leads within 60 seconds due to their lower intent and short attention spans.
  • 33:26
    The Tiny House Experiment
    Will shares a personal experiment where he proved the effectiveness of immediate lead follow-up by successfully booking consultations for a high-ticket tiny house service.
  • 47:04
    Budget Allocation for Meta
    Sam and Will discuss how to allocate ad spend between Meta and Google, suggesting starting with intro offers on Meta and scaling up.
  • 57:12
    Who Should Use Meta Ads
    They explore which home service industries are best suited for Meta ads, emphasizing expectation setting for niche or high-ticket services.
  • 1:03:13
    Quick-Fire Meta Ad Tips
    Will provides rapid-fire answers to common questions about Meta ads, covering starting budget, time to results, ad formats, company size, and how to avoid junk leads.

Speakers

S
Sam Press
Host — Service Scalers
W
Will Romos
Service Scalers

Key Takeaways

✦

Prioritize Google Ads (PPC, LSA, SEO) first to capture high-intent leads before investing heavily in Meta ads.

✦

Develop a strong sales organization and train CSRs to call Meta leads within 60 seconds of submission, as these leads have lower immediate intent.

✦

Craft Meta ads that address specific pain points (e.g., high electric bills, health concerns due to mold) or offer compelling introductory services (e.g., HVAC tune-ups) to capture attention.

✦

Utilize Meta for demand generation to reach new customers who aren't actively searching for your services, complementing Google's demand capture.

✦

Start Meta ad campaigns with an intro offer (e.g., $100 inspection) to get a foot in the door, then upsell additional services during the on-site visit.

✦

Implement SMS verification and qualifying questions on Meta lead forms to filter out unqualified leads and ensure valid contact information.

✦

Consider allocating budget to Meta ads once you're spending $20k-$30k on Google Ads, as both platforms can mutually enhance each other's performance through brand awareness and retargeting.

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