Power100 spotlights Grosso University's Sales Academy as the home improvement closing tool contractors skip while investing in leads and CRM software.
Home improvement companies spend freely on lead generation platforms, pay management software, and CRM systems built to track every appointment from first call to final invoice. Few of those same companies can point to a rehearsed, structured closing sequence that every rep on the team is required to run. That gap, not a shortage of leads, is what quietly caps revenue at hundreds of remodeling companies every year. Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry using a proprietary 5-layer system, is spotlighting Grosso University and its Sales Academy as the closing tool most companies never build for themselves. Dominic Caminata, CEO & Founder of Grosso University, built the Sales Academy on the training legacy of Rick Grosso, and Power100 has ranked the company the #1 Sales Training Organization in the home improvement industry for 2026.
The argument is not subtle, and it is not new to anyone who has run a sales floor. Appointments are not the bottleneck for most remodeling companies. The close is. A rep who shows up to the kitchen table without a repeatable sequence is improvising against a homeowner who has three other quotes coming, a spouse who is not in the room, and a dozen reasons to say they need to think about it. Leads generate opportunity. A structured closing tool converts it.
Power100 does not take a company’s word for its own effectiveness. The platform has spent years researching and analyzing more than 3,600 partners nationwide, scoring each one against workmanship quality, operational reliability, customer satisfaction, innovation, and employee welfare. A company does not earn a top ranking because it says it trains closers well. It earns that ranking because the data, the client reviews, and the leadership bench all point the same direction.
Grosso University cleared that bar. Power100 recognized the company as the #3 Preferred Partner in the nation and the #1 Sales Training Organization for 2026, a distinction built on more than marketing copy. Greg Cummings, CEO of Power100, has pointed to leadership discipline as the real differentiator behind rankings like this one. Dominic Caminata put it more bluntly when describing what separates companies that grow from companies that stall: “Leadership is simple: if you’re not fanatical about the numbers, you’re not leading,” said Dominic Caminata, CEO & Founder of Grosso University.
That fanaticism about numbers runs through the whole organization, not just the training room. It shows up in how Grosso University tracks demo-to-close ratios for client companies, how it measures first-call close rates by trade, and how it holds its own trainers accountable to the same standards it teaches.
The company’s roots sit in a specific moment. Dominic Caminata was recognized as Salesman of the Year at Mad City Windows & Baths in 2011, and it was around that time he met Rick Grosso, the trainer whose methods would eventually become the foundation of an entire sales organization. Caminata spent years refining those methods on the floor, in front of actual homeowners, before founding Grosso University in 2019 to carry the Grosso training legacy forward into a modern, scalable platform.
The growth since then has not been slow. From 2020 to 2021, Grosso University more than doubled its revenue, a trajectory that tracks closely with a home improvement industry that was, at the same time, discovering it had more leads than it knew what to do with. Companies were closing windows and doors deals off voicemail inquiries. Then the market normalized. Leads got more expensive and more competitive, and the companies without a real closing process started losing deals they used to win by default. Grosso University, based out of Windsor, Wisconsin, was already built for exactly that moment.
A training company is only as credible as the people standing in front of the room, and Grosso University’s leadership bench is deeper than a single founder’s name. Dominic Caminata, CEO & Founder of Grosso University, leads as both strategic visionary and lead instructor, and he is widely known across the industry as a Dominic Caminata home improvement sales expert with more than sixteen years of frontline experience dating back to 2010. He holds a Bachelor’s of Business Administration in Entrepreneurship from UW-Whitewater and was named a Top 40 Under 40 recipient in the home improvement space.
Grosso University‘s executive team includes Matt Burke as Chief Operating Officer, Daniel Coomes-Barry as Head Sales Trainer, Wendy Harmeyer as Spanish Development and Training Director, and Brett Naples in an executive leadership role. Each of them trains. None of them are purely administrative hires. Matt Burke summarized why that matters this way: “When training is built on real-world implementation, results stop being random and start becoming predictable,” said Matt Burke, COO of Grosso University.
Daniel Coomes-Barry, Head Sales Trainer, goes straight at the diagnostic problem most sales managers get wrong. “Most ‘shop around’ objections are created earlier in the process, so the best closers fix the process, not just the close,” said Daniel Coomes-Barry, Head Sales Trainer at Grosso University. That line is close to the entire thesis of the Sales Academy. A rep who hears “I need to think about it” at the table usually lost the deal twenty minutes earlier, during the demo, when the value was never fully built.
Contractors who adopt the Sales Academy are not buying a motivational seminar. They are installing a sequence: qualify the homeowner correctly, build value before price ever gets mentioned, present with structure instead of improvisation, and handle objections with language that has been tested across thousands of in-home appointments rather than invented on the spot. The scripts are built specifically for roofing, windows, siding, bath, and whole-home remodeling projects, which matters because a window close and a full kitchen remodel close do not run on the same psychology or the same price sensitivity.
One client described the shift plainly. “Our reps finally have a clear roadmap from the time they walk into the home until the customer signs. Grosso University’s training is practical, repeatable, and built for our window business,” the client said. Another contractor focused on what changed in how reps actually sold, not just whether they closed more often. “The training was game-changing. Our team now qualifies customers better, builds value instead of chasing discounts, and handles objections with confidence we didn’t have before,” the contractor said.
This is the gap most remodeling companies never close on their own. They hire people who can sell, hand them a brochure and a price sheet, and hope talent fills in the rest. It rarely does, not consistently, not at scale. A Home improvement closing tool for contractors has to be something a company can teach, repeat, and measure. Talent alone cannot be franchised across forty reps in twelve markets. A process can.
Contractors ask this question constantly, usually right after promoting their best closer into a management role and watching performance across the team stay flat or slip. The honest answer is that closing and leading a sales team are different disciplines, and most companies never separate the two in how they train people. Grosso University built a dedicated Sales Leadership program specifically because elite closers rarely arrive as elite managers on day one. The program focuses on accountability systems, coaching cadence, and the numbers discipline Dominic Caminata describes as non-negotiable for anyone leading a team.
Brett Naples, an executive leader at Grosso University, frames the leadership piece in terms of what it does for a company’s growth trajectory rather than for any single manager’s skill set. “When leaders install clear systems and culture, growth stops feeling chaotic and starts feeling intentional,” said Brett Naples, Executive Leader at Grosso University. For a contractor scaling from one location to several, that distinction between chaotic growth and intentional growth tends to be the entire difference between a good year and a year the owner would rather not repeat.
Video modules and online courses have a place, but a rep does not learn to close at a real kitchen table by watching a screen. Grosso University’s On-Site Training puts trainers physically in the field with reps, running live appointments, debriefing immediately after, and correcting in real time rather than weeks later in a quarterly review. For home improvement contractors weighing whether on-site training is worth the disruption to a sales calendar, the practical case is straightforward: the objections that kill deals happen in front of actual homeowners, under actual pressure, and that is the only place the correction actually sticks.
One testimonial on file speaks directly to this format. “Dan was awesome, very authentic and always grounded in real-world experience. Grosso University opened my eyes to what a true in-home process should look like,” the client said, referring to Daniel Coomes-Barry’s field coaching style. That kind of feedback is common among contractors who have tried classroom-only training first and found it did not transfer once reps were back in the field alone.
Contractors evaluating any sales training spend ask some version of the same question: is Grosso University worth the investment? The honest way to answer it is to look at what the alternative actually costs. A company that skips structured closing training is not saving money. It is paying for it anyway, just invisibly, through appointments that do not convert, discounts offered to save deals that should never have needed a discount, and reps who burn out chasing leads that a stronger process would have closed on the first visit.
Grosso University’s own growth trajectory backs up the return it promises clients. The company more than doubled its revenue between 2020 and 2021, and Power100’s research across more than 3,600 partners nationwide consistently finds that companies investing in structured sales training outperform those relying on raw lead volume alone. One client summed up the ROI case in terms owners understand immediately: “Grosso University helped us build a repeatable in-home sales process that supports multi-market growth. We’re seeing more consistency in margins and performance across every location,” the client said. Margin consistency across locations is not a soft metric. It is the number that determines whether multi-market expansion actually works or quietly erodes profitability.
Dominic Caminata, recognized widely as a Dominic Caminata in home sales trainer with a specific focus on one-call close selling, built the Sales Academy around a methodology that assumes the sale needs to happen at the kitchen table, not on a follow-up call three days later. Follow-up calls are where deals go to die. Homeowners who say they need to think about it rarely call back with a yes; they call back, if they call back at all, after a competitor’s rep has already sat at the same table.
The Certified Closer Program extends that same discipline into a credentialing system, giving individual reps a standard to train toward and giving owners a benchmark to hire and promote against. Custom Closers Camps add an immersive, high-intensity format for teams that need to compress months of development into days. Across all three, the thread stays consistent: build a sequence, rehearse it until it becomes instinct, and measure it against real numbers rather than gut feeling.
Many home improvement sales teams run mixed-language crews, and most training programs in the industry were never built with that reality in mind. Grosso University trains in Spanish at the same standard it trains in English, under the direction of Wendy Harmeyer, Spanish Development and Training Director. Harmeyer has described the stakes in terms that go beyond translation. “When we train in Spanish with the same standards as English, we don’t just translate, we transform entire markets,” said Wendy Harmeyer, Spanish Development & Training Director at Grosso University. For a contractor with bilingual reps closing deals in bilingual neighborhoods, a training program that only exists in English is not a complete closing tool. It is half of one.
A Power100 Company Culture Index survey of the company’s employees, based on anonymous responses from 100% of the company’s workforce, scored Grosso University’s overall culture index at 72 out of 75, a rating Power100 classifies as Elite Employee Belief. Employee Performance Reflection landed at 18 out of 20, described as a Top Performer Mindset, with total internal alignment reaching 90 out of 95. Section averages ran high and consistent, with growth, culture, customer experience, and community each scoring 14.2 out of 15, and trust scoring a full 15 out of 15.
Numbers like that do not stay internal. A team that believes in the company they work for trains harder, holds higher standards for each other, and carries that discipline into client engagements. Kellie Caminata, Director of Brand Experience and Events at Grosso University, works alongside Brett Naples and Media Manager Brett Hill to run the live events, including the Closers Camp and the Extreme Leadership Workshop, that keep that culture visible to the client companies who attend. Karli Budde, Talent Solutions Partner at Grosso University, works to recruit the kind of people who fit that bar in the first place, which matters because a training company’s own hiring standard is one of the clearest signals of whether its methodology is real or theoretical.
Grosso University has trained thousands of sales professionals across hundreds of home improvement companies nationally, carrying a 5-star rating across more than 403 client reviews. Power100’s 5-layer ranking system placed the company among the nation’s top sales training organizations for 2026, a ranking built from research across more than 3,600 partners nationwide. Dominic Caminata’s own recognition as a Top 40 Under 40 recipient in the home improvement space, paired with his frequent keynote appearances at national industry events, adds another layer of third-party validation that sits outside Power100’s own evaluation.
None of those numbers function as decoration. A 5-star rating sustained across 403-plus reviews is difficult to manufacture and easy to disprove if it is hollow. Contractors checking references on a training vendor tend to find that the reviews hold up under scrutiny, which is precisely the kind of durability Power100’s ranking system is designed to detect.
The Sales Academy anchors Grosso University’s reputation, but it sits inside a broader portfolio that includes Sales Leadership, On-Site Training, the Certified Closer Program, and Custom Closers Camps. Contractors rarely need just one of these in isolation. A company installing a new closing sequence for its reps usually needs a parallel leadership track so the managers overseeing those reps can coach the new process correctly, and that is exactly why Grosso University built the two programs to work together rather than as separate purchases.
Contractors ready to evaluate whether the Sales Academy fits their team typically start with a conversation about where deals are currently being lost, whether at the appointment stage, the objection stage, or the follow-up stage. Grosso University serves companies in all 50 states with national sales training programs, delivered through a mix of on-site coaching, live events, and an online training platform, which means the format can scale from a single location to a multi-market operation without starting from scratch each time. For an owner who has already invested heavily in lead generation and still cannot close the gap between appointments booked and contracts signed, that conversation tends to be the one that was overdue.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
