Power100 is continuing its nationwide review of thousands of home improvement companies, studying the leadership, culture, community engagement, and homeowner experiences that help distinguish long-term industry leaders. One company being spotlighted during this ongoing review is All Around, a Minnesota exterior contractor serving residential, commercial, and multifamily properties across the Twin Cities metro and neighboring western Wisconsin communities.
The spotlight is part of Power100’s broader work to expand its independent authority platform beyond traditional home improvement categories and further into home services and outdoor living. Power100 was created to address a long-standing industry gap: the lack of a truly independent platform focused on recognizing the people and companies that are building enduring businesses through leadership, culture, customer care, growth, and industry impact.
This is not an announcement of a final placement on a Power100 list. Instead, it is an editorial spotlight produced as Power100 continues its review process and prepares future home improvement recognitions. The process is intended to look beyond advertising claims, product catalogs, and simple review counts. It asks how companies lead, how they treat their teams, how they show up for local communities, and whether homeowners are able to feel confident throughout a project.
For homeowners in Minnesota and western Wisconsin, exterior remodeling decisions can carry significant weight. Roofs, siding, windows, doors, gutters, decks, and porches must endure changing seasons, rain, snow, wind, temperature swings, and storm damage. Exterior work is rarely just cosmetic. It may influence water management, energy performance, structural protection, safety, outdoor use, and the long-term value of a property.
All Around has operated in that environment since 2008. The company provides roofing, siding, windows, doors, gutters, decks, porches, storm restoration, and new-construction exterior installation for residential, commercial, and multifamily properties. Its service footprint covers the 11-county Twin Cities metro area and neighboring communities in western Wisconsin.
In reviewing the company, Power100 has focused on four themes that remain central to its broader assessment process: leadership, community impact, company culture, and customer service. Those themes are not separate from project quality. They influence the way a company communicates, prepares its people, works with supplier partners, supports homeowners through storm-related situations, and leaves a property after the project is complete.
The All Around Team
Power100 serves as a third-party authority platform for home improvement, home services, and outdoor living. Its purpose is not simply to identify visible companies. It is to help ensure that companies with meaningful leadership and sustainable operating principles receive the recognition and industry attention they deserve.
For years, companies in residential construction and home improvement have relied heavily on self-promotion, paid marketing, lead platforms, and vendor-driven awards. Those channels can be useful, but they do not necessarily reveal whether a business is creating a healthy workplace, earning durable homeowner trust, investing in its community, or improving the standard of its category.
Power100’s work is designed to add a different lens. It examines leadership effectiveness, growth, culture, customer experience, and industry impact. Recognition is not meant to be the end of the conversation. It is meant to create an opportunity to tell the stories of companies and leaders whose decisions may offer lessons to others across the industry.
That perspective is especially relevant in exterior remodeling. A homeowner may see a completed roof, deck, or siding project at the end of the process, but the real experience begins much earlier. It starts with the consultation, includes product and design choices, can involve insurance questions after severe weather, and continues through installation, cleanup, communication, and any follow-up needed after the project is finished.
All Around is being spotlighted because its company profile reflects several qualities Power100 is evaluating nationally: a leadership team with defined roles, relationships with established exterior-product manufacturers, a people-centered public culture, a broad service platform, and customer feedback that points to detailed communication and respect for the homeowner’s property.
Leadership affects every part of an exterior remodeling company. It shapes the quality standards a crew follows, the supplier partnerships a business builds, the level of care taken during storm-restoration projects, and the systems used to coordinate complex work across residential, commercial, and multifamily properties.
At All Around, leadership begins with founder and co-owner Charles Thayer. The company’s identified team also includes Director of Sales Gared Rathe, Project Consultant Sam Windle, and Maintenance Assistant Tory Ryen.
The range of roles represented in the materials points to the need for leadership at several levels. Founding and ownership leadership sets the company’s direction and its approach to growth. Sales leadership helps establish how homeowners are educated, supported, and guided through decisions. Project consultants translate homeowner needs into actionable scopes of work, while maintenance roles contribute to the long-term support and upkeep that exterior projects may require.
All Around was founded in 2008 and has developed a service model that goes beyond a single exterior category. Roofing, siding, windows, doors, gutters, decks, porches, new construction, and storm restoration all require different forms of expertise, coordination, and planning. The company also works across residential, commercial, and multifamily markets, each with its own operational requirements and customer expectations.
For a residential homeowner, a project may involve a single-family roof replacement, a siding update, or an outdoor-living addition. For a commercial property, it may involve a larger roofing system, high-capacity drainage, or an exterior program designed to protect business operations. For multifamily and HOA properties, the work can require coordinated planning across numerous units, compliance with balcony and railing safety requirements, and communication with boards, residents, managers, and insurers.
This broad operating environment makes leadership depth important. It is not enough to understand construction techniques. Leaders also need to create systems that support scheduling, project oversight, material coordination, customer communication, safety, quality control, and jobsite cleanup.
The company’s product relationships are part of this leadership story. All Around partners with GAF for asphalt roofing shingles and systems, and with James Hardie for fiber-cement siding products. Partnerships with recognized manufacturers can give a contractor access to product education, installation requirements, warranty frameworks, and systems designed around specific performance needs. However, the quality of the installation and the contractor’s accountability remain essential. The value of these relationships lies in how they are used to support a consistent customer outcome.
Community impact in home improvement can look different from one company to another. It may be formal charitable work, direct volunteerism, support for community events, or the practical contribution of helping local homes and properties recover from damage, reduce risk, and remain functional through difficult weather conditions.
For All Around, community connection is visible in its stated commitment to help protect and improve the places homeowners call home. In public messages for Independence Day, Mother’s Day, and Father’s Day, the company has emphasized family, appreciation, gratitude, and the role people play in building and strengthening their communities.
Those messages do not make a claim about a particular donation program or charitable outcome. Instead, they show a company that acknowledges the people and family moments that matter to the homeowners it serves. That is relevant in a category where work is done directly on the homes where people raise families, celebrate milestones, manage daily life, and create memories.
The company also has a practical role in its communities through storm restoration. Severe weather can create sudden stress for homeowners, businesses, and property managers. Roof, siding, gutter, and window damage can lead to further water intrusion, energy loss, safety issues, and uncertainty about insurance steps. All Around offers end-to-end storm and hail restoration, including damage documentation and coordination with insurance adjusters.
That type of work is part of a community’s resilience. A contractor helping a homeowner or property manager make sense of a storm-damage claim is not merely replacing materials; it is helping restore stability after an unexpected event. The quality of communication, documentation, and coordination can have a substantial impact on how manageable the process feels.
The company’s partnerships with GAF and James Hardie also connect it to the broader ecosystem of manufacturers, contractors, homeowners, builders, and property professionals. In home improvement, these relationships can help ensure that product-specific installation practices and project requirements are understood before work begins.
Power100 evaluates community impact broadly because companies serve communities in more ways than can be captured by a single number. For exterior contractors, that can include a dependable response following storms, responsible work around occupied homes and properties, respectful treatment of families, and attention to the spaces where people live and gather.
Company culture becomes visible in the small details: how employees speak to customers, how crews prepare a jobsite, how leaders celebrate team development, and whether a company treats a home as a worksite alone or as someone’s personal space.
All Around presents a public culture that is closely tied to families, community, and gratitude. Its Mother’s Day communication recognized mothers as people who “build, support, and strengthen” families. Its Father’s Day message honored fathers, grandfathers, stepfathers, mentors, and father figures. Its Independence Day post thanked customers for allowing the company to help protect and improve the homes they value.
Those messages are not a substitute for evaluating the actual employee experience. But together they point to a company that frames home improvement as a personal service, not simply a construction transaction. That framing is particularly relevant for exterior remodeling because projects often affect a homeowner’s routine, curb appeal, security, weather protection, and ability to use outdoor space.
The company’s culture is also reflected in its emphasis on the treatment of customer property. Tabbitha Martinez described All Around as using the Catch-All protection system on every job to help protect client property, and noted that the company puts effort into leaving job sites clean and treating homes with care.
The practice matters because exterior remodeling can create debris, noise, disruption, and access challenges. A roofing or siding project may involve landscaping, driveways, outdoor furniture, children’s play areas, pets, and daily household movement. A company that has systems for containment, cleanup, and jobsite protection shows an understanding that the project should not be judged only by the installed product.
Culture also appears in the company’s willingness to use design tools for outdoor-living projects. Its deck and porch work includes custom-designed composite decks and porches using a “See It Before You Build It” 3D design process. That approach can help homeowners see how a planned outdoor space may fit their property and lifestyle before construction begins, which can reduce uncertainty and improve alignment between expectations and the finished project.
All Round Production Team is up at Flag Island ice fishing on beautiful Lake of the Woods
Customer service in home improvement is not a single interaction. It is a sequence of moments: the first phone call, the estimate, the explanation of materials, the project schedule, the behavior of the crew, the handling of unexpected issues, the final walkthrough, and the condition of the property when the team leaves.
All Around provides a wide service platform that can simplify the experience for property owners who need multiple exterior needs addressed. Residential services include roofing, siding, replacement windows, doors, decks and porches, gutters, storm restoration, and new construction. Commercial services extend to low-slope and pitched roofing, commercial siding, windows, doors, decks, gutters, storm restoration, and exterior installation support. The company also provides multifamily and HOA services for roofing, siding, balconies, decks, railings, windows, gutters, storm restoration, and new construction.
For homeowners, that breadth can make a difference. A roof issue may coincide with gutters that need attention. A siding project may create an opportunity to improve window performance. A deck project may need to align with a porch, door, drainage, or exterior design plan. While a broad service menu does not eliminate the need for careful project planning, it can reduce the complexity of coordinating multiple companies.
Customer feedback included in the company materials highlights several themes: professionalism, detailed explanation, responsiveness, project oversight, and respect for homeowner expectations.
Frankie Nesbitt described a roofing project as professionally handled from start to finish and praised Brandon for being courteous, understanding, and willing to answer questions and make sure the work was done correctly. Brad Ronhovde said Brandon explained every detail while Eric provided on-site supervision and ensured the work met the homeowner’s satisfaction.
Rachel Brooker described a siding and roofing project in which Sam Windle was helpful throughout the process and the completed work aligned with what the homeowner wanted. These are individual customer accounts, not guarantees that every project will be identical. But they illustrate the kind of customer-centered practices Power100 reviews: answering questions, explaining details, maintaining visible supervision, listening to expectations, and providing follow-through.
The company’s storm-restoration support provides another view into customer service. Storm-damage projects can be emotionally and logistically difficult. Homeowners may be concerned about leaks, safety, insurance timelines, and the possibility of additional damage. By offering documentation and direct coordination with insurance adjusters, All Around positions itself to support homeowners through a process that can otherwise feel fragmented.
All Around operates in three distinct markets, each with different needs.
For residential properties, the company provides exterior remodeling projects designed around individual homes and families. Roofing systems may use GAF shingles and related systems. Siding work can include James Hardie fiber cement, a product category known for its durability and lower-maintenance characteristics. Windows, doors, gutters, decks, and porches add practical and aesthetic components to the broader exterior system.
For commercial clients, the stakes often include business continuity, building appearance, drainage management, employee and customer access, and the maintenance needs of larger structures. All Around offers commercial roofing, siding, windows, doors, decks, gutters, storm restoration, and repair planning intended to reduce the risk of prolonged disruption after severe weather.
For multifamily and HOA clients, work may need to be coordinated across multiple residents, units, boards, budgets, and code requirements. The company’s multifamily services include capital-improvement roof replacements, scheduled maintenance, siding work, window replacement, gutter systems, balconies, decks, railings, storm restoration, and new-construction support.
Balcony and railing work carries particular significance because safety codes and inspections must be carefully addressed. A company serving multifamily communities must be able to balance technical execution with strong communication across many stakeholders. That type of work reinforces why Power100’s review process considers leadership structure and organizational capacity, not only individual project types.
All Around is being spotlighted as Power100 continues its review because it reflects a model of exterior contracting that combines a broad service offering with a local-market focus. The company operates across the Twin Cities metro and western Wisconsin, helping homeowners, commercial owners, and multifamily communities manage exterior upgrades, storm-related repairs, and outdoor-living projects.
Its leadership team, manufacturer relationships, public culture, customer property-protection practices, and customer feedback offer relevant evidence for Power100’s broader review framework. The company’s story also reinforces a larger point about the home improvement industry: successful contractors do not only install products. They help homeowners make decisions, manage disruption, prepare for weather, improve the function and appearance of their properties, and create spaces that better support everyday life.
Power100’s upcoming home improvement recognitions are being developed to highlight precisely these kinds of operating stories. The aim is not to create another promotional list. It is to identify the companies whose leadership and practices contribute to a more trusted, more accountable, and more people-centered home improvement industry.
Power100 describes itself as a 100% third-party, unbiased ranking and authority platform for home improvement, home services, and outdoor living. Its stated process considers leadership, growth, culture, customer experience, and industry impact, rather than operating as a paid-placement, lead-generation, or vendor-driven awards platform.
A Power100 spotlight is an editorial assessment, not a substitute for homeowner due diligence. Homeowners should independently evaluate licensing, insurance, estimates, warranties, scope, references, and project-specific requirements before hiring any contractor. Power100’s role is to study and amplify the companies whose leadership, culture, customer experience, and industry practices appear worthy of wider attention.
No. This spotlight is not an announcement of final placement on a Power100 list. All Around is being reviewed as part of Power100’s ongoing evaluation of thousands of home improvement companies.
All Around was founded in 2008.
All Around serves the 11-county Twin Cities metro area in Minnesota and neighboring communities in western Wisconsin.
The company information identifies founder and co-owner Charles Thayer, Director of Sales Gared Rathe, Project Consultant Sam Windle, and Maintenance Assistant Tory Ryen as members of the All Around team.
All Around provides roofing, siding, windows, doors, decks, porches, gutters, storm restoration, and new-construction exterior services for residential, commercial, and multifamily properties.
All Around identifies GAF as a partner for asphalt roofing shingles and systems and James Hardie as a partner for fiber-cement siding products.
Customer feedback supplied in the company materials highlights communication, project supervision, attention to homeowner needs, clear explanations, professional conduct, quality work, and jobsite care. Examples include feedback from Frankie Nesbitt, Brad Ronhovde, Rachel Brooker, and Tabbitha Martinez.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
