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Power100 PowerChat with Bastian Cowsert

📅 September 3, 2026 ⏱️ 32:03 🎤 Greg Cummings, Bastian Cowsert

Chapters

Click to jump to section

  • 0:00
    Introduction and Guest Welcome
    Greg Cummings introduces the episode and welcomes guest Bastian Cowsert.
  • 2:00
    Understanding Effective Lead Generation
    Discussion on what makes a good lead and the importance of marketing channels.
  • 5:00
    Economics of Marketing
    Exploring the economics behind marketing strategies and lead selling.
  • 10:00
    AI's Impact on the Market
    How AI is transforming lead generation and marketing in the home improvement industry.
  • 15:00
    Lessons from the Mortgage Industry
    Insights from the mortgage industry's lead generation strategies.

Speakers

Greg Cummings
Greg Cummings
Host
Bastian Cowsert
Bastian Cowsert
Guest

Key Takeaways

✦

Evaluate each marketing channel separately to understand its contribution to overall growth.

✦

Focus on return on marketing investment rather than just cost per lead.

✦

Understand the economics behind lead selling to optimize lead acquisition strategies.

✦

Consider the mortgage industry's lead generation model for potential insights.

✦

Use AI to enhance lead quality and marketing effectiveness.

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