CertainTeed Business Building Workshop at MetLife Stadium
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Key Takeaways
Attend industry events like CertainTeed's Business Building Workshops to network with peers, learn about new products, and gather actionable sales strategies.
Invest in all-in-one sales tools such as Project MapIt to centralize client photos, localized project maps, and reviews, providing a comprehensive presentation that closes more sales.
Adopt a charismatic and relatable communication style, as demonstrated by speaker Steve, to engage customers and create a positive, memorable experience.
Leverage local reputation and visible proof of work (e.g., pinned projects on a map) to build trust and show prospective clients your established presence in their community.
Continuously seek to improve your product knowledge and sales techniques through classes and workshops to stay competitive and provide better service.
Understand the full lifecycle of your sales tools, even if you are not directly involved in their development, to maximize their utility in client interactions and business growth.
Utilize online portals (like CertainTeed's 'my edge') to update company profiles, showcase projects, and add photos, drawing more potential customers to your business.
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