Skip to content
POWER100
Content

Employee Commits Fraud and Burns Shop Down with Jason Lee of SkyFrog Landscape

⏱️ 1:05:33 🎤 Michael Pletz, Jason Lee
AUDIO EPISODE
Employee Commits Fraud and Burns Shop Down with Jason Lee of SkyFrog Landscape
0:00
0:00

Chapters

Click to jump to section

  • 0:00
    Introduction to Jason Lee
    The host introduces Jason Lee, owner of SkyFrog Landscape and co-host of the Green Side Up Podcast, highlighting his experience starting his own business after working for a larger company.
  • 3:42
    Early Horticulture Roots
    Jason recounts his early introduction to horticulture through his family's foliage operation and his first entrepreneurial ventures selling plants as a child.
  • 7:48
    Working for a Large Company
    Jason details his experience working for Austin Outdoor, which was acquired by Yellowstone Group, and the valuable lessons learned from a large, structured organization.
  • 20:12
    Lessons from Austin Outdoor
    Jason elaborates on the significant takeaways from his time at Austin Outdoor, including operational structure and the importance of systems, which influenced his own business practices.
  • 25:09
    Starting SkyFrog Landscape
    Jason explains how he started SkyFrog Landscape, initially with a loose plan focused on leveraging a referral network and doing any work necessary to survive and grow.
  • 44:54
    First Non-Field Hires
    Jason discusses his initial non-labor hires, including an account manager whose toxic behavior eventually led to fraud and operational issues within the company.
  • 1:00:20
    Evolving Company Culture
    Jason shares how he transformed SkyFrog's company culture from one plagued by toxic leadership and 'heartbeat hires' to a more efficient and positive environment.
  • 1:14:59
    Current Business Structure & Role
    Jason outlines SkyFrog Landscape's current employee count, his evolving role in the business, and the company's focus on profitability and strategic growth through marketing and team development.
  • 1:25:19
    Hiring Managers & Retention
    Jason discusses his approach to hiring and retaining managers, emphasizing learning from past mistakes and focusing on finding the right fit, often internally, to foster a stable team.
  • 1:43:36
    The Shop Fire & Recovery
    Jason recounts the devastating shop fire caused by a fraudulent employee and the arduous three-year recovery process, including navigating insurance and rebuilding the facility.
  • 1:52:56
    Green Side Up Podcast & Rodeo
    Jason introduces the Green Side Up Podcast, co-hosted with Jordan, which focuses on real-world industry stories, and details the upcoming Landscape Rodeo, an equipment competition and industry event.

Speakers

M
Michael Pletz
Host
J
Jason Lee
Owner of SkyFrog Landscape and co-host of the Green Side Up Podcast

Key Takeaways

✦

Leverage diverse experiences: Work for larger, established companies to learn systems and processes before venturing out on your own, or if you prefer not to manage a business directly.

✦

Build a strong referral network: Actively seek and maintain relationships that can generate consistent work, especially in the early stages of your business.

✦

Be adaptable in services: Offer a wide range of services initially to generate revenue and survive, then specialize as the business grows and stabilizes.

✦

Prioritize early administrative support: Hiring an office manager early can prevent administrative burdens from overwhelming growth and allow owners to focus on core business activities.

✦

Address toxic employees quickly: One bad apple can significantly damage company culture and morale; fire fast even if you hire fast, to maintain a healthy work environment.

✦

Implement price increases: Regularly review and adjust pricing to ensure profitability, especially for long-term clients, to avoid operational losses over time.

✦

Invest in marketing and online presence: Utilize digital marketing and social media to establish credibility and attract new business, even if it's not for direct leads, to support growth.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →