Skip to content
POWER100
Join Free
Content

378 – 7 Remodeler Marketing Predictions for 2026 (and What to Do About Each One)

⏱️ 20:10 🎤 Spencer Powell
AUDIO EPISODE
378 – 7 Remodeler Marketing Predictions for 2026 (and What to Do About Each One)
0:00
0:00

Chapters

Click to jump to section

  • 0:00
    AI Search Changes Buyer Journey
    AI prompting will fundamentally alter how customers research and select contractors, moving beyond traditional Google searches.
  • 3:02
    Helpful Content Over Volume
    Quality, in-depth, and genuinely useful content will outperform high-volume, AI-generated junk in search rankings and buyer preference.
  • 4:17
    Ads Get More Expensive
    The cost of digital ads will continue to rise, necessitating highly targeted and optimized campaigns focused on customer acquisition cost, not just lead volume.
  • 5:31
    Local Trust Signals Matter
    Strong local trust indicators like reviews, associations, and an updated Google Business Profile will be crucial for AI and buyers seeking local services.
  • 6:56
    Video Becomes Required
    Video will transition from a 'nice-to-have' to an essential marketing component across sales processes and all online platforms to build trust and engage buyers.
  • 10:46
    Fast CRM Follow-up
    Rapid lead response times via text and email are critical to capturing interest and closing deals in an 'on-demand' consumer environment.
  • 13:40
    Marketing Like Payroll
    Contractors who consistently invest in marketing like a fixed payroll expense, rather than dabbling, will achieve sustained growth and outpace competitors.

Speakers

S
Spencer Powell
Host — CEO at Builder Funnel

Key Takeaways

✦

Start optimizing your content and online presence to be the 'answer' for AI searches, not just traditional Google searches, to capture future buyer journeys.

✦

Prioritize creating a few truly helpful, in-depth, and optimized pieces of content (blogs, project spotlights, service pages) over churning out high volumes of mediocre material.

✦

Refine your ad targeting and landing pages to ensure alignment and optimize for cost-per-customer acquisition, not just cheap leads, as ad costs continue to rise.

✦

Actively build local trust by soliciting current reviews, updating your Google Business Profile, highlighting local partnerships, and featuring client stories.

✦

Integrate video throughout your sales and marketing—from your website and pre-consultation emails to social media and project spotlights—using even basic equipment like a smartphone.

✦

Implement instant text and email replies for new leads, followed by a personal manual follow-up within minutes or hours, to capitalize on the 'speed to lead' advantage.

✦

Commit to a consistent marketing budget as if it were payroll, aiming for 4-6% of revenue for growth, rather than starting and stopping, to achieve long-term success.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →