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Interview with Jeffrey Johns, CEO of Coastal Greenery Inc.

⏱️ 25:34 🎤 Robert Clinkenbeard, Jeffrey Johns
AUDIO EPISODE
Interview with Jeffrey Johns, CEO of Coastal Greenery Inc.
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Chapters

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  • 0:00
    Passion for Landscaping
    Jeffrey Johns shares his lifelong passion for landscaping, starting from childhood and leading to his career in the industry.
  • 2:08
    Kids Joining the Business
    Jeffrey discusses how his two sons, initially pursuing other careers, eventually joined Coastal Greenery Inc. in key management roles.
  • 6:21
    Coastal Greenery Overview
    Jeffrey provides an overview of Coastal Greenery's size, operating in three locations with nearly 200 full-time employees and significant revenue.
  • 9:07
    Investing in People
    Jeffrey details Coastal Greenery's comprehensive approach to recruitment, onboarding, and leadership development, including their 'Team Experience Department' and in-house academy.
  • 17:36
    Impact of People Investment
    Jeffrey shares the tangible results of investing in people, including doubling the company's revenue and achieving impressive net profits.
  • 25:09
    Overcoming Business Challenges
    Jeffrey reflects on a challenging period in 2019 and how seeking help within the industry and focusing on financial metrics helped him overcome obstacles.
  • 31:50
    Connecting with Jeffrey Johns
    Jeffrey invites listeners to connect with him via email for further discussions on his company's processes and strategies.

Speakers

R
Robert Clinkenbeard
Host
J
Jeffrey Johns
CEO of Coastal Greenery Inc.

Key Takeaways

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Cultivate a strong work ethic from an early age; it is a foundational skill that will serve you throughout your career and in life.

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Invest significantly in your people through dedicated recruitment, comprehensive onboarding, and continuous leadership development programs to foster loyalty and high performance.

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Think outside traditional hiring channels; explore community connections like church pastors and academic partnerships to find diverse and talented individuals.

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Implement a structured 90-day onboarding program that includes exposure to company culture, leadership, and detailed job-specific training to ensure new hires feel supported and integrated.

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Develop an in-house training academy or program to consistently build leadership capabilities and ensure your team is equipped with the necessary skills for growth.

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Continuously review and improve your gross margins and overhead structure; these financial fundamentals are critical for sustained profitability and growth.

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Don't be afraid to seek help and advice from peers within your industry; many business owners have faced similar challenges and are willing to share their experiences and insights.

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