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$350K in YEAR ONE… But He STILL Works a Night Job!

⏱️ 12:07 🎤 Mike Andes, Andy Pinkert
AUDIO EPISODE
$350K in YEAR ONE… But He STILL Works a Night Job!
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Chapters

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  • 0:00
    Business Overview
    Mike Andes introduces Andy Pinkert, highlighting his rapid business growth and unique situation of still working another job.
  • 0:29
    Financial Snapshot
    Andy shares his company's current revenue, marketing spend, close ratio, and the challenge of not taking an owner's salary.
  • 2:14
    Pricing Strategy
    The discussion immediately turns to Andy's current hourly rates and the potential to raise prices given his high close ratio.
  • 3:28
    Off-Season Planning
    Andy discusses his plan for winter services like Christmas lights to mitigate the off-season in Kansas City.
  • 4:49
    Website and Lead Gen
    The hosts and guest discuss plans to improve the company's website and leverage online reviews for better lead generation.
  • 6:31
    Transitioning Full-Time
    Andy explains his current work schedule balancing his railroad job with his landscape business and plans for full-time commitment.
  • 8:27
    Immediate Actions
    Mike advises Andy to raise prices immediately due to his high capacity and close ratio.
  • 10:09
    Departure Timeline
    Mike suggests an April 1st departure from Andy's railroad job to align with the spring rush and build financial security.
  • 14:55
    Boosting Google Reviews
    Strategies are discussed for rapidly increasing Google reviews through automations for estimates and paid invoices.
  • 22:04
    Hiring and Scaling
    Discussion on when to hire new staff to support the anticipated growth once Andy transitions to full-time.

Speakers

M
Mike Andes
Host
A
Andy Pinkert
Owner, Emerald Oasis Landscape Group

Key Takeaways

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Raise prices when your close ratio is high (e.g., 77%) because it indicates you're undercharging and have room to increase profitability without significant customer loss.

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Utilize an off-season plan, like offering Christmas lights or snow removal, to maintain revenue and employee utilization during slower months.

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Prioritize securing online reviews by setting up automations for completed estimates and paid invoices to drive new leads and improve SEO.

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Delaying the transition to full-time entrepreneurship until just before a peak season (e.g., April 1st for lawn care) can provide a financial buffer and allow for better business preparation.

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Leverage existing business capacity by raising prices for new customers immediately and for existing recurring clients with a well-communicated price increase letter.

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Strategic hiring, like adding one new person to create a second profitable truck, can significantly increase capacity and revenue without immediately over-stretching resources.

✦

Continuously improve your website and online presence; a well-dialed-in website with strong SEO and reviews will drive more leads, especially in subsequent busy seasons.

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