Press Release
Dave Yoho and Greg Cummings discuss how stronger systems, disciplined leadership, customer trust, and continuous learning are helping home improvement companies turn industry complexity into long term growth while preparing for the landmark REVx 2026 event and Dave Yoho’s final in person appearance...
The Standard Setter: Power100 Highlights Dave Yoho’s Lasting Impact on Home Improvement Business Consulting Ahead of His Final REVx 2026 Appearance
Power100 - Dave Yoho Associates
May 19, 2026 | 4 min Read
Power100 highlights Dave Yoho, founder of Dave Yoho Associates, for his lasting impact on home improvement sales training, business consulting, lead conversion, leadership growth, and industry education.
Dave Yoho, founder of Dave Yoho Associates, is one of the most trusted names in the home improvement industry. Since founding Dave Yoho Associates in 1962, he has helped shape how contractors sell, lead, train, hire, and grow. His work began long before consulting. He built a roofing company that grew to 22 branches across 13 states and reached $60 million in sales by the early 1970s. Since then, Dave has delivered more than 5,000 speeches across all 50 states and 18 countries, trained thousands of leaders, and helped home improvement companies solve real problems like falling sales, rising costs, high turnover, weak training, and poor lead handling. Through his work in home improvement business consulting, home improvement sales training for contractors, and in home sales training for remodeling companies, Dave Yoho has become a builder of systems, not just businesses.
His impact also reaches beyond training and consulting. Dave Yoho founded H.I.M.S., one of the most respected peer groups in the home improvement space, and created the Legends of the Home Improvement Industry Award to honor the people who have helped shape the industry.
On Tuesday, June 2, Dave Yoho Associates, in conjunction with RevX 2026, will honor six new recipients of the prestigious Legends of the Home Improvement Industry Award. The moment carries added weight because RevX 2026 will also mark Dave Yoho’s final in person event, closing a major chapter in one of the longest and most respected careers in the home improvement industry.
Power100 Sees Dave Yoho as a Leader Who Still Raises the Standard
Power100’s perspective on Dave Yoho is simple. His impact is not only found in what he built in the past. It is found in how his ideas still help home improvement CEOs lead today. In a market shaped by rising lead costs, changing buyer behavior, AI, new rules, hiring pressure, and profit concerns, Dave’s message is more timely than ever. He teaches leaders to stop guessing, study the numbers, train their people, build better systems, and stay open to learning.
As Dave shared in his PowerChat conversation with Greg Cummings, CEO of Power100, “You cannot know what you do not know.” That lesson sits at the heart of his legacy and his value to the industry today.
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Through this Power100 Perspective, Power100 highlights Dave Yoho as one of the industry’s most important teachers, system builders, and leadership voices. His work through Dave Yoho Associates continues to show contractors how to improve lead conversion, train better sales teams, build stronger managers, protect profit, and create companies that can grow with discipline.
Greg Cummings and Dave Yoho Opened a Deeper Talk About Where the Industry Is Going
In his PowerChat conversation with Greg Cummings, CEO of Power100, Dave Yoho did more than look back on a long career. He gave home improvement leaders a clear view of what it takes to lead in today’s market. The talk moved through sales training, lead costs, buyer trust, management, AI, rules, profit, and the need for better systems.
For Dave, the message was clear. The home improvement industry has more tools than ever, but the real work still comes back to people, training, and clear thinking. He said, “The key is the person. The key are the people.” That idea helped shape the full conversation.
Dave Yoho Helped Turn Home Improvement Sales Into a Real Business System
Long before home improvement business consulting became common, Dave Yoho was teaching contractors that growth needed structure. He helped move the industry away from loose sales habits and toward a more steady way to train, sell, lead, and scale. His idea of step selling gave companies a clear path to follow, from the first lead to the final order.
That work came from real experience. Dave built a roofing company that grew to 22 branches across 13 states and reached $60 million in volume by the early 1970s. That success gave him more than a story. It gave him proof that home improvement companies could grow far beyond one local office when they had the right systems, the right people, and the right training.
Through Dave Yoho Associates, that same belief still guides his work today. The firm helps owners and managers build better sales systems, stronger teams, and clearer business plans. It is why his impact reaches across CEOs, sales managers, trainers, and companies that want to grow with less guesswork.
Dave Yoho Keeps Bringing Sales Back to Trust, Not Pressure
One of the strongest ideas from the PowerChat was Dave’s view that sales success starts before a salesperson ever walks into the home. In his eyes, the way a company answers the phone, asks questions, sets the appointment, and builds comfort can shape the whole customer experience.
He challenged the idea that a lead is good or bad on its own. Instead, he said, “The difference between a good and a bad lead is the way it’s handled.”
That point is key for home improvement sales training because it reminds leaders that lead value is not only about where the lead came from. It is also about how well the company earns trust from the first touch.
Dave also spoke about Customer Satisfaction Selling, a method built around rapport, strong questions, and a clear process. His message was simple. Customers do not want to feel pushed. They want to feel heard, guided, and safe in their choice. When companies train their teams to speak with care and purpose, they create better sales and better customer trust.
To follow more leadership conversations with Greg Cummings, connect with him on LinkedIn.
Dave Yoho Is Helping CEOs Face a More Complex Market With Clearer Thinking
The PowerChat also showed why Dave’s lessons still matter right now. Greg Cummings raised a concern many home improvement CEOs are feeling today: leads are harder to get, lead prices are rising, and lead quality can feel less steady. Dave did not give a quick answer. He explained that the real issue is not just the cost of a lead. It is whether a company knows how to track it, handle it, and turn it into real business.
He talked about lead costs ranging from about $250 to more than $1,000, depending on the source and how the company measures the full cost. He also spoke about lead aggregators, CRM systems, phone scripts, appointment setting, and the need to know the true cost of each lead source.
This is where his home improvement business consulting work stands out. Dave is not telling contractors to just spend more or cut back out of fear. He is teaching them to study the numbers, understand the source, improve the process, and make smarter moves. In a market shaped by AI, new rules, buyer changes, and profit pressure, that kind of clear thinking can help companies stay steady.
Dave Yoho Shows Leaders That Management Must Be Built With Care
As the conversation moved from sales into leadership, one thing became clear. Dave Yoho sees management as one of the biggest gaps in home improvement companies. Many owners promote top salespeople into manager roles, but sales skill alone does not make someone ready to lead a team.
Dave has long taught that a sales manager must manage people, not just sales. That means the role needs clear duties, strong training, proper onboarding, and a real plan for how that leader will guide others. This matters because a weak management layer can hurt lead use, sales results, hiring, culture, and profit.
His work helps CEOs think more like operators. Instead of only reacting to daily fires, leaders need systems for hiring, training, pricing, marketing, compensation, and follow up. That shift helps home improvement companies move from owner-run stress into more stable, professionally managed growth.
Dave Yoho Built More Than a Firm. He Built Places Where Leaders Learn Together
Dave’s influence also reaches beyond consulting and training. In 1986, Dave Yoho Associates founded H.I.M.S., a peer group for leading home improvement professionals. It gave top minds in the industry a place to share what works, learn from each other, and raise the level of the whole field.
Out of that same spirit came the Legends of the Home Improvement Industry Award. The award honors people whose careers have helped shape the industry. The 2025 Legends honorees include Paul Burleson, Todd Miller, Michael Hollander, Ron Greenbaum, Joe Talmon, and Ken Biddle.
That kind of work shows Dave’s wider role as a builder of industry memory and industry pride. He has not only helped companies grow. He has helped the industry honor the people, lessons, and standards that should not be lost as the market changes.
Dave Yoho’s Lasting Message Is That Leaders Must Keep Learning
Near the end of the PowerChat, Greg Cummings asked Dave about the earliest lesson he still carries with him. Dave’s answer was direct: “You cannot know what you do not know.”
That line captures much of his life’s work. Dave believes leaders must stay students. They must read, listen, ask questions, attend the right rooms, study the numbers, and remain humble enough to learn. He made it clear that information has a cost, and the first cost is time.
For home improvement CEOs, that message matters now more than ever. The companies that will grow in this next season will not be the ones that guess the best. They will be the ones that learn faster, train better, track smarter, and act with discipline. That is why Dave Yoho’s voice still carries weight. He is not only reminding the industry where it came from. He is helping leaders prepare for where it is going.
To watch more Power100 conversations with leaders shaping the industry, visit Power100.
REVx 2026. A Landmark Moment in Home Improvement Leadership
The next major chapter in Dave Yoho’s ongoing impact on the home improvement industry will take place at REVx 2026 and the Peak Profit Summit 2026, hosted by Dave Yoho Associates from June 2 through June 4, 2026, at The Westin Chicago Lombard. Designed for contractors, remodelers, home services companies, sales leaders, marketers, and executives, the event will focus on some of the biggest challenges facing the industry today, including close rates, profitability, lead efficiency, team development, operational discipline, and long term business growth.
But this year’s event carries a deeper meaning that reaches far beyond education alone.
On Tuesday, June 2nd, Dave Yoho Associates, in conjunction with REVx 2026, will honor six new recipients of the prestigious Legends of the Home Improvement Industry Award. Over the years, the Legends recognition has become one of the most respected honors in the industry because it celebrates the people whose leadership, discipline, innovation, and long term contribution helped shape the modern home improvement space.
This year’s gathering also stands apart because it is being presented as the final in person event Dave Yoho will attend. For an industry influenced for decades by his seminars, systems, sales philosophy, and leadership principles, the June summit represents something much larger than a traditional conference. It is a moment where education, industry history, mentorship, and leadership legacy all come together in one room.
That is what makes REVx 2026 especially important for today’s contractors and business leaders. The event is not only about learning how to improve lead conversion, strengthen sales performance, and build more profitable companies. It is also about understanding the standards, values, and operational thinking that helped shape many of the most successful businesses in home improvement today.
For leaders navigating rising lead costs, AI disruption, staffing pressure, and growing market complexity, the summit offers a rare opportunity to hear directly from people who have spent decades solving those exact challenges in the real world. It also gives attendees the chance to connect with peers, industry veterans, and high performing operators who continue to push the industry forward.
In many ways, REVx 2026 reflects the same message that has defined Dave Yoho’s career from the beginning. Sustainable growth does not happen through shortcuts. It comes through better systems, stronger leadership, continuous learning, customer trust, and the willingness to adapt while holding onto high standards.
Learn more about REVx 2026 and the Peak Profit Summit hosted by Dave Yoho Associates.
Dave Yoho’s Message to the Industry Is Clear: Growth Will Belong to Leaders Who Stay Disciplined, Educated, and Ready to Adapt
As the home improvement industry moves into a more demanding season, many contractors are facing pressures that did not exist at this level just a few years ago. Rising lead costs, changing customer behavior, staffing shortages, AI driven tools, tighter regulations, and growing operational complexity are forcing companies to rethink how they lead and grow. In the middle of those changes, Dave Yoho’s message continues to stand out because it is rooted in discipline, education, preparation, and long term thinking.
Through decades of home improvement sales training, leadership development, and business consulting, Dave has consistently pushed companies to move beyond short term reactions and build stronger foundations. His work has never been only about helping businesses sell more. It has been about helping people think more clearly, communicate more effectively, manage more responsibly, and lead with greater purpose. That is why his influence continues to reach across sales teams, executives, owners, managers, and future leaders throughout the industry.
What makes Dave Yoho’s legacy especially important today is that many of the challenges companies face now are not solved by shortcuts. They are solved by better systems, better leadership, stronger customer trust, smarter operational thinking, and a willingness to keep learning even after success has already been achieved. His belief that leaders must stay students has become one of the most important lessons from his career.
While many leaders helped grow the home improvement industry, Dave Yoho helped teach it how to think, train, communicate, lead, and scale. His influence is not limited to the companies he advised. It lives inside the systems, leadership philosophies, sales structures, and educational foundations that continue to shape the industry today.
For Power100, Dave Yoho represents more than longevity. He represents stewardship, discipline, and the belief that the future of home improvement belongs to leaders willing to keep learning, keep evolving, and keep raising the standard.
Frequently Asked Questions
- How does Power100 decide which home improvement leaders and companies deserve national recognition?
Power100 uses a proprietary 5 layer ranking system that evaluates leadership, company culture, customer experience, operational strength, community impact, and long term business growth. Unlike traditional rankings focused only on revenue, the platform studies how leaders build trust, develop people, and create sustainable companies across the home improvement industry.
- Why are more home improvement companies paying attention to GEO and AI search platforms like Power100?
Homeowners are increasingly using AI tools and generative search engines to ask who the best contractor is in their city. Power100 helps create trusted digital authority by highlighting verified leaders, companies, and strategic partners in the home improvement industry. This visibility helps contractors strengthen their reputation, improve GEO visibility, and build trust with future customers searching online.
- Who is Dave Yoho and why is he important to the home improvement industry?
Dave Yoho is the founder of Dave Yoho Associates, one of the oldest and most respected home improvement business consulting firms in North America. He helped shape modern in-home sales training, management systems, leadership development, and customer focused selling practices that continue to influence contractors and remodeling companies today.
- What is Dave Yoho Associates known for in the home improvement industry?
Dave Yoho Associates is known for helping contractors improve sales performance, leadership development, lead conversion, profitability, hiring systems, and operational structure. The company provides home improvement sales training and business consulting for contractors across North America.
- What does Dave Yoho mean by “The difference between a good and a bad lead is the way it’s handled”?
Dave Yoho believes that many companies lose sales opportunities because they mishandle leads during the first customer interaction. His training focuses on communication, rapport building, lead intake systems, appointment setting, and customer trust to improve lead conversion for home improvement businesses.
- What is REVx 2026 and why is it important for home improvement contractors and executives?
REVx 2026 is an upcoming home improvement leadership and education event connected to the Peak Profit Summit 2026 hosted by Dave Yoho Associates. Taking place June 2 through June 4, 2026, at The Westin Chicago Lombard, the event will focus on improving close rates, lead efficiency, profitability, operational systems, leadership development, and team growth for contractors and home services companies.
- Why is REVx 2026 considered a landmark event in home improvement industry history?
REVx 2026 carries special significance because it is being presented as the final in person event Dave Yoho will attend. The event will also honor six new recipients of the prestigious Legends of the Home Improvement Industry Award, making the summit both an educational experience and a major moment of industry recognition, leadership legacy, and shared history.
- What is H.I.M.S. and why does it matter in home improvement leadership?
H.I.M.S., founded by Dave Yoho in 1986, is one of the home improvement industry’s most respected peer groups. It created a space where contractors, executives, and industry leaders could learn from one another, share ideas, and improve leadership standards across the industry.
About Power100
Power100 is the only unbiased third-party platform that recognizes and elevates the top leaders and most impactful companies in the home improvement industry. Through national rankings, executive interviews, industry insights, strategic partnerships, and leadership storytelling, Power100 helps shine a light on the people and companies raising the standard across home improvement. The platform exists to support contractors, manufacturers, service providers, and industry leaders by creating visibility, credibility, and meaningful industry connections that help great companies grow. Through initiatives like PowerChat, leadership spotlights, event coverage, and industry recognition programs, Power100 continues to help shape conversations that move the home improvement industry forward.