May 17, 2026 | 5 min Read
Discover why Stoneridge Decks & Outdoor Living, led by John Willingham and the Stoneridge team, is being highlighted in Power100’s July 2026 Top 100 Outdoor Living Leaders list. Learn how this Virginia‑ and West Virginia‑based company has completed 8,000+ projects across 7 offices with a 12‑year craftsmanship warranty, a Decks for Vets program, clearly defined values, and a focus on building the decks, patios, porches, and sunrooms “where life happens.”
Outdoor living in Virginia and West Virginia looks different from market to market. In some neighborhoods, it’s a simple deck that becomes the center of weekend cookouts and family birthdays. In others, it’s a four‑season room that turns a once‑drafty porch into a year‑round retreat, or a covered patio that makes hot summers and shoulder seasons more comfortable. For the past two decades, Stoneridge Decks & Outdoor Living has built a business on the simple idea that these spaces are about more than lumber and concrete — they are “where life happens.”
Founded in 2006, Stoneridge Decks & Outdoor Living has grown from a single‑market operation into a regional leader with 7 offices, more than 8,000 completed projects, and a 12‑year craftsmanship warranty that backs every build. The company serves homeowners across Virginia and West Virginia with custom decks, patios, screened porches, sunrooms, conservatories, and outdoor living upgrades that are designed to extend the usable footprint of the home.
At Power100, the mission is to build an independent authority platform for home improvement, home services, and outdoor living leaders. As we prepare our July 2026 Top 100 Outdoor Living Leaders list, Stoneridge Decks & Outdoor Living stands out for its leadership, community involvement, internal culture, and customer service, four qualities that align directly with our selection criteria.
The origin story of Stoneridge Decks & Outdoor Living starts with frustration. The company’s founder, John Willingham, saw homeowners getting “burned” by contractors who did not take their commitments seriously: missed deadlines, surprise bills, sloppy work, and no callbacks. Instead of accepting that as normal, John Willingham decided there had to be a better way to build decks and outdoor spaces.
In 2006, Stoneridge Decks & Outdoor Living was founded around a different standard: show up when promised, build what was agreed, communicate clearly, and stand behind the work. Two decades later, that standard has scaled across 7 offices, thousands of projects, and a team that includes leaders like Rob Warren (Operations Manager), Adielle Rivera (Marketing Assistant), and Zac Shulman (Project Manager).
John Willingham also extends Stoneridge Decks & Outdoor Living‘s leadership into workforce development. In one example shared on LinkedIn, John Willingham partnered with local educators to host a student named Rene for a working job shadow at the Zeropak project, alongside organizations like Mover Dudes and Access Independence. That collaboration is part of a broader belief that “work-based learning only works when business partners are willing to take a chance”, something Stoneridge Decks & Outdoor Living actively embraces.
Leadership at Stoneridge Decks & Outdoor Living also shows up in how it structures its operations. Weekly team meetings across all 7 offices, direct training with manufacturers such as Trex, TimberTech, Struxure, and Four Seasons, and a commitment to measuring quality at scale demonstrate that the company views itself as a professional builder, not a “one‑job‑to‑the‑next” contractor.
Community impact is more than a side note for Stoneridge Decks & Outdoor Living. The company runs a dedicated Decks for Vets program that donates fully custom, professionally designed and built decks to U.S. military veterans in its service area. Through Decks for Vets, Stoneridge Decks & Outdoor Living and its partners provide veterans with safe, beautiful outdoor spaces, at no cost and with no strings attached — simply as a way of saying “thank you” to those who have served.
Nominees for Decks for Vets can be retired or honorably discharged veterans who own their homes and reside within the Stoneridge Decks & Outdoor Living service area in Virginia and West Virginia. Self‑nominations are welcome, and a combination of safety needs, accessibility requirements, and community impact are considered in the selection process. When a veteran is selected, Stoneridge Decks & Outdoor Living covers all labor and materials, coordinates with partners, and organizes a reveal event to celebrate the new space.
Beyond Decks for Vets, Stoneridge Decks & Outdoor Living supports local sponsorships and charity projects, reinforcing its role as a community builder as well as a deck builder. The company’s community impact messaging emphasizes that it “lives in the communities it serves” and intends to show up not only on job sites but also on projects that benefit neighbors in need.
Through workforce collaboration — like the job shadow experience for Rene at the Zeropak project — Stoneridge Decks & Outdoor Living also helps expose students and young adults to careers in construction, deck building, and outdoor living trades, contributing to the long‑term health of the regional workforce.
Culture at Stoneridge Decks & Outdoor Living is framed around a set of clearly articulated values: Craftsmanship Over Shortcuts, Total Transparency, Respect the Space, Stand Behind It, Build Careers, Not Crews, and Give Back.
Weekly team meetings across all 7 offices give staff a regular rhythm of communication and alignment, while direct training from brands like Trex, TimberTech, Struxure, and Four Seasons keeps installers, project managers, and sales consultants up‑to‑date on best practices and new products. This investment in people is how Stoneridge Decks & Outdoor Living maintains quality at scale.
Stoneridge Decks & Outdoor Living sets an intentionally simple “standard”: show up when promised, build what was agreed, answer the phone when called, and do not call the job finished until the customer has walked the space and said they are happy. These basics sound obvious, but in an industry where many homeowners have had bad experiences with contractors, they stand out.
The company backs that standard with an A+ Better Business Bureau rating and hundreds of 5‑star reviews, with a majority of new work coming from referrals. Recent testimonials from homeowners show how this plays out on real projects:
In a detailed review, Amy describes how Stoneridge Decks & Outdoor Living transformed a full‑sun porch into a comfortable sunroom using Conservaglass™, and built an attached paver patio using Belgard pavers, with crews like Jay and Austin on the sunroom side and a separate team on the patio side. She highlights professional logistics, quick responsiveness, daily communication, and thorough cleanup — all hallmarks of good service.
Other reviewers mention:
This pattern of feedback reinforces Stoneridge Decks & Outdoor Living‘s central promise: that people will remember how they were made to feel and that the company intends to make clients feel like they made the right call.
Stoneridge Decks & Outdoor Living offers a broad portfolio of outdoor services designed to create functional, beautiful, and long‑lasting spaces around the home. Core service categories include:
Across these services, Stoneridge Decks & Outdoor Living supports homeowners with free consultations, 3D design, financing options, and the 12‑year craftsmanship warranty. That combination of design support, execution, and long‑term backing makes it easier for families to invest confidently in decks, patios, and enclosures that match how they really live.
Power100 looks for companies that excel in leadership, community, culture, and customer service as we expand into home services and outdoor living. Stoneridge Decks & Outdoor Living aligns strongly with all four.
On leadership, Stoneridge Decks & Outdoor Living was created to fix a broken customer experience and has spent 20 years building a multi‑office organization that proves “there is a better way” to build decks and outdoor spaces. Leaders like John Willingham, Rob Warren, Adielle Rivera, and Zac Shulman have helped scale that philosophy across Virginia and West Virginia.
On community, the Decks for Vets program and ongoing sponsorships and charity projects showcase Stoneridge Decks & Outdoor Living‘s commitment to honoring veterans and supporting local communities. Workforce partnerships like the job shadow at the Zeropak project further underline its investment in people and place.
On culture, clearly defined values, weekly team meetings, manufacturer training, and a “build careers, not crews” mindset create a stable environment where craftsmanship is non‑negotiable and crews are treated as professionals.
On customer service, the combination of an A+ BBB rating, hundreds of 5‑star reviews, strong word‑of‑mouth, and everyday practices — like daily clean‑up and final walkthroughs — reflects a company that takes homeowner experience seriously at every step.
For these reasons, Stoneridge Decks & Outdoor Living is being considered for Power100’s July 2026 Top 100 Outdoor Living Leaders list as a standout example of what it means to build “where life happens” in Virginia and West Virginia.