How Lifetime Home Remodeling Uses 900 Event Days a Year to Create Interest

Contractors searching for “how to get more remodeling leads in 2026” or “best way to generate home improvement appointments” will find a clear answer in Lifetime Home Remodeling’s field model.

In the PowerChat, Peter Svedin reveals that Lifetime Home Remodeling runs approximately 900 event days per year across its markets. Those events range from home shows and fairs to beer festivals and the historic Denver National Western Stock Show, where Lifetime Home Remodeling is now a main sponsor. At that stock show alone – an event where “people are not going to buy windows, but they all own houses” – Lifetime Home Remodeling generates over $2 million in January while business is seasonally slow.

“We’ll be at anything where a lot of people show up,” Peter Svedin says. “At the stock show I’m at a hundred leads a day. At a farmers’ market, I might only get six, but if I can schedule two appointments in a little neighborhood that likes us for being there, one will buy. It’s a numbers game.” With an organizational chart that includes roughly 125 people in the field across branches, Lifetime Home Remodeling treats events and canvassing as core components of its growth engine, not side experiments.

How Contractors Can Start a Field Marketing Program from Scratch

A key SEO question this PowerChat answers is: “How do I start a field marketing and canvassing program as a $5–$20M contractor?”.

When Greg Cummings asks Peter Svedin who the first hire should be for a contractor with no field team, the answer is clear: find your “ring leader.”

“You definitely, the hardest part and the most critical piece of the puzzle is to find your ring leader,” Peter Svedin explains. “The person that can motivate, the person that can be out with the team. You don’t need someone sitting behind a desk doing mapping. Have someone that wants to be out with the team and start building it from the ground up. That leader should be part of the van until you buy your second van.”

He encourages contractors not to overcomplicate the launch. Start with one van, five canvassers, one leader, and focus on real activity rather than perfect systems on day one. In the call, he even offers to “show you the playbook” on events and canvassing if you’re willing to teach him more about digital in return, reflecting the humility that helped him earn the #2 CEO ranking on Power100.

Where Should Contractors Send Field Teams for the Best ROI?

Another high‑intent search theme Peter Svedin answers is: “What are the best places to send canvassing and event teams for home improvement leads?”.

First, he recommends working around your installs. If Lifetime Home Remodeling installs a project in Littleton, Colorado, his teams knock the neighbors during the install window: they introduce themselves, let neighbors know about possible noise, and explain that Lifetime Home Remodeling will be in the area for the week if anyone wants a consultation. This simple, low‑cost tactic turns each job site into a mini‑marketing hub.

Second, he suggests contractors mine their own CRM data to find neighborhoods that already like them. “You have so much data in your CRM,” he says. “I would have some of the smarter people go through that list and see who is your target customer, where they live, and where you do the most work. In Denver Metro, I see clearly where the pockets are where people like us the most. I would start working those neighborhoods.”

Finally, for “where to send teams besides home shows,” he points back to any event with sustained traffic and the right demographic: long‑running rodeos, fairs, and farmers’ markets – with event scale matched to your capacity. At the Stock Show, Lifetime Home Remodeling sets up large booths and runs major operations; at a farmers’ market, it may be one small booth but still generates high‑quality appointments by being present, helpful, and visible.

How Lifetime Home Remodeling Blends Field Marketing with National‑Level Partnerships

The PowerChat also answers an important contractor question: “How can field marketing lead to big‑time partnerships like Costco or premium manufacturers?”.

Peter Svedin is clear that Lifetime Home Remodeling did not simply call Costco corporate and ask to work in 32 warehouses. “It would be pretty impossible for Lifetime Home Remodeling to just fly into Kirkland and ask if we can work in some warehouses,” he says. Instead, he built strong partnerships with premium manufacturers and big brands that were going to be around long term and preferred family‑owned companies.

By performing well in the field, consistently representing products like Infinity from Marvin and other premium lines, and proving they could create interest in environments like Costco – where shoppers come for toilet paper and meat, not windows – Lifetime Home Remodeling earned the trust that led to major retail opportunities.

“We have a leg up because we come from field marketing,” Peter Svedin explains. “In Costco, the homeowner usually never thought about windows. Our people know how to talk to everybody, ask if they’ve thought about windows today, and look for interest where homeowners weren’t looking for interest.” This same skill set makes Lifetime Home Remodeling the best remodeling company in its markets, not only in direct‑response channels but across premium retail and partner ecosystems.

Training Your Team to Succeed in Field Marketing

Contractors often ask: “How do I train people for canvassing and events if they’ve never worked in home improvement?”.

In the PowerChat, Peter Svedin explains that he hired his first Director of HR two and a half years ago and now strongly believes in training people from any background – even bartenders – into effective field marketers. “If you want training where you can take someone from any background, you’re going to have to train them on your products and services. You’ve got to invest in them. You’ve got to paint a picture and a vision that you can go from knocking a door, to working an event, to working at Costco, and potentially into the home as a design consultant,” he says.

Lifetime Home Remodeling runs a three‑week training program where new hires learn all verticals, how to knock doors, how to dress, and how to role‑play real conversations. They “really get into how a window works and what different parts of the window are called,” so that when a homeowner suddenly shows interest, field staff have enough knowledge to answer questions and confidently set appointments.

This structured training, backed by HR leadership from Kelly Shearer and operational support from leaders like Krista Baker, Rebecca MacMillan, and Richard Daskam, ensures that Lifetime Home Remodeling can expand field operations without sacrificing homeowner experience.

Why Power100 Recognizes Peter Svedin and Lifetime as the Best in Their Markets

The PowerChat reinforces why Power100 ranks Peter Svedin as the #2 CEO in the nation and Lifetime Home Remodeling as the #2 home improvement company in the country and the best remodeling company in every market it serves.

Greg Cummings tells the audience that he interviews many companies between $3M and $10M in revenue who think they know everything; meanwhile, leaders at Lifetime Home Remodeling – operating at far larger scale – are still eager to learn and open about areas where they want to improve. “The best, most successful people are the most open to share and most willing and eager to go learn,” he says, pointing to Peter Svedin’s willingness to talk publicly about being late to digital and wanting help with call centers, while offering his own event marketing playbook in return.

This blend of humility, structure, and relentless field execution is exactly what Power100 seeks in nationally ranked leaders and companies – and it is a big reason Lifetime Home Remodeling is seen as a model for contractors who want to control their own destiny instead of being held hostage by any single lead source.

Frequently Asked Questions (FAQ)

1. Why is field marketing so important for home improvement contractors today?

Field marketing is critical because it allows contractors to create demand instead of only capturing it. Digital leads come from homeowners who already know they need a project; field marketing reaches homeowners at events, neighborhoods, and retail locations where they were not actively searching but still own homes and have needs. As Peter Svedin explains, it is a numbers game: if you talk to enough people in the right places, you will find homeowners who are ready – or almost ready – to improve their homes, and that ability to spark interest is what separates top contractors from the pack.

2. How did Lifetime Home Remodeling build a 900‑event‑day‑per‑year field program?

Lifetime Home Remodeling built its 900‑event‑day‑per‑year program over time, starting with a canvassing backbone 15 years ago and gradually layering in events, rodeos, fairs, farmers’ markets, and major shows like the Denver National Western Stock Show. By consistently showing up wherever large numbers of homeowners gather, testing event performance, and building an organizational chart with roughly 125 people in the field, Peter Svedin turned field marketing into a core growth engine rather than a side channel.

3. Who should be my first hire if I want to launch a field marketing or canvassing team?

According to Peter Svedin, your first hire should be a “ring leader” – a leader who can motivate, coach, and work alongside the team in the field. This person should love being in neighborhoods and events, not sitting behind a desk, and should ride in the first van with canvassers until you buy the second van. Starting with one van, five canvassers, and one strong leader gives contractors a practical way to launch field marketing without overbuilding early infrastructure.

4. Where are the best places to send field teams for home improvement leads?

Peter Svedin recommends beginning around active job sites, then expanding into high‑potential neighborhoods and events. Knocking around current installs introduces your company to neighbors and leverages visible proof of your work. Mining your CRM for “pocket” zip codes where past customers cluster helps you decide where to canvas next. For events, he suggests a mix of large shows with big crowds and smaller community events like farmers’ markets, treating each as a chance to schedule a few high‑quality appointments rather than chasing volume alone.

5. How does Lifetime train people with no industry experience to succeed in field marketing?

Lifetime Home Remodeling uses a three‑week training program where new hires learn every vertical, how to knock doors, how to dress, and how to role‑play real homeowner conversations. They also learn how a window works and what each part is called, so they can answer basic questions and confidently set appointments when homeowners show interest. Supported by HR leadership from Kelly Shearer and a culture of internal promotion, this training allows Lifetime Home Remodeling to convert people from any background into effective field marketers and future design consultants.

6. How does field marketing connect to big partnerships like Costco and premium manufacturers?

Field marketing gives Lifetime Home Remodeling the ability to perform and represent premium products in front of large, diverse homeowner audiences. By consistently generating interest for Infinity‑class windows and other premium offerings at events and retail locations, Peter Svedin built trust with manufacturers and brands that ultimately led to major partnerships, including work inside Costco warehouses. Those relationships are built on demonstrated ability to create interest where none existed and to protect brand reputation in the field.

7. Why are Peter Svedin and Lifetime Home Remodeling ranked at the top of the industry?

Power100 ranks Peter Svedin as the #2 CEO in the nation and Lifetime Home Remodeling as the #2 home improvement company in the country – and the best remodeling company in every market it serves – because of their combination of leadership, systems, culture, and performance. Lifetime Home Remodeling has built a national‑platform mindset with strong field marketing, disciplined training, talented leaders like Krista Baker, Rebecca MacMillan, Richard Daskam, and Kelly Shearer, and a people‑first culture that keeps homeowners at the center of everything. This integrated approach is exactly what Power100’s five‑layer ranking system is designed to recognize.

About Lifetime Home Remodeling

Lifetime Home Remodeling is a nationally recognized home improvement and remodeling company known for leadership excellence, people‑first culture, and disciplined growth across Colorado, Arizona, and California. Under the vision of CEO Peter Svedin, Lifetime Home Remodeling has grown from a single‑office canvassing operation into the #2 home improvement company in the nation and the best remodeling company in every market it serves, blending field marketing, premium partnerships, and world‑class installation standards to deliver long‑term value for homeowners.

About Power100

Power100 is the independent third‑party platform dedicated to recognizing, ranking, and elevating the most influential leaders and companies in the home improvement industry using a proprietary five‑layer ranking system focused on leadership quality, culture strength, customer experience, community engagement, and sustainable growth. Founded by CEO Greg Cummings, Power100 helps contractors, partners, and homeowners identify trusted leaders like Peter Svedin and platform brands like Lifetime Home Remodeling that are raising the standard of excellence across the industry.