January 2026 — Denver, CO —  As we kick off 2026, Power100 is spotlighting the great leaders and exceptional companies that defined the home improvement industry in 2025. At Power100, we pride ourselves on being the nation’s most rigorous, unbiased, third-party ranking platform for home improvement companies. Each year, we independently assess over 7,600 organizations across leadership, innovation, employee culture, and community impact. Last year, Lifetime Home Remodeling has distinguished itself by rising to have CEO Peter Svedin ranked #2 in the country, thanks in large part to a dynamic workplace culture, strong executive leadership, and public displays of community partnership.

From One-Bedroom Apartment to $100 Million: The Lifetime Home Remodeling Story

In 2009, Peter Svedin had a vision. Working out of his one-bedroom apartment in Denver, the Swedish immigrant who came to America on a student visa embarked on a mission to redefine home remodeling. “I believe hard work beats talent when talent doesn’t work hard,” Svedin shared during his featured interview with Power100 CEO Greg Cummings. This philosophy, learned from his childhood playing ice hockey and selling doughnuts door-to-door, would become the foundation of what is now a $100 million corporation employing nearly 300 professionals across Colorado, Arizona, and California.

Svedin’s first hire was Rebecca, his scheduling manager, who recalled, “Peter is from Sweden, so one of the reasons he hired me was to be able to spell everything correctly and talk to people without an accent.” This humble beginning exemplifies Svedin’s leadership strength: recognizing where others can complement his vision. Today, Lifetime Home Remodeling operates state-of-the-art facilities, including a stunning 45,000-square-foot headquarters in Denver that opened 12 months ago, and serves homeowners through partnerships with industry giants like Costco, Infinity from Marvin, James Hardie, GAF, and Kohler.

The company has been recognized as the #1 dealer of Infinity from Marvin window and door products in the United States, earned spots in GAF’s President’s Club for roofing excellence, and has been honored twice consecutively with the Better Business Bureau’s prestigious Torch Award for Ethics. In 2024, Lifetime was awarded the Partner in Philanthropy Award by the Denver Business Journal for their unwavering commitment to community service.

Culture in Action: 700 Event Days and a Training Academy That Changes Lives

What truly distinguishes Lifetime Home Remodeling from competitors is its relentless investment in people and processes. The company conducts an astounding 700 event days per year across its markets—hosting homeowner education events at farmers markets, wine tastings, home shows, and retail locations like Costco warehouses. “In Phoenix this weekend, we have seven events,” Svedin explained. “There’s a wine event, there’s a farmers market. We just had a home show.”

To support this massive field marketing operation, Lifetime created a Field Marketing Academy, a comprehensive two-week training program that runs monthly for new team members. “Every person coming in here to start knocking on doors or meeting members at Costco warehouses will understand the business with a deep understanding of how it works and why we do it,” Svedin noted. The program covers everything from product knowledge on windows, siding, roofing, and bath solutions to sales techniques and the production process, ensuring every team member can deliver exceptional service.

Kelly Shearer, HR Director who joined from Target two and a half years ago, emphasized the company’s commitment to growth: “We’ve been able to completely build a new onboarding, training, and development program to focus on team members’ growth so that when they come in, that’s not the position they’ll be in forever. There’s a future and long-term growth opportunity here at Lifetime.”

Employee Voices: From Installers to Directors

The proof of Lifetime’s people-first culture is evident in the stories of team members who have built careers, not just jobs. Javier Pena, Director of Field Operations, started as an installer nine years ago. “I had a motorcycle accident and messed up my body,” Pena recalled. “I told them I was going to go looking for a project manager role, and they said, ‘You’re going to come with us—you don’t have to look for a job anywhere else.'” Pena’s journey took him from siding project manager to quality assurance manager to director of windows, and finally to his current leadership role overseeing all field operations.

“Work hard and always go above and beyond because it’s the small things that count,” Pena advised. His story is not unique at Lifetime. Richard Daskam, Sales Supervisor with nine and a half years at the company, was drawn to Lifetime through its partnership with Stout Street Foundation, a Denver therapeutic community that helps people recover from addiction. “A lot of the talent that we have in this company has come from that foundation over the years,” Daskam shared. “Key players in big roles in the company.”

Rick Silver, Director of Sales, who came from 12 years at Renewal by Andersen, described what attracted him to Lifetime: “It’s a real family feeling coming in here. That was the first thing I noticed when I walked through the doors—how happy everyone was, how everyone was willing to give a helping hand.” After joining, Silver was even more impressed: “My onboarding was spectacular. I had two weeks where I was scheduled every hour of my day meeting with different people to learn my job.”

Krista Baker, Regional Administrative Director with nine years at the company, summed up the culture simply: “Peter’s such a great leader. He is really involved in the day-to-day, and the entire team kind of feeds off of it. We all want each other to win. It’s a very positive atmosphere, and even when it’s challenging, we all have each other’s back.”

Vision and Growth: Expansion into New Markets

Svedin’s vision for 2025 and beyond includes strategic expansion into high-potential markets. The company is launching operations in San Diego, California, taking over a 20,000-square-foot warehouse and showroom facility in Carlsbad. “San Diego has an average home that is affluent,” Svedin explained. “We sell products that fit really good in these kind of homes. We are very used to work in stucco because we have an office as you know in Phoenix Arizona. And the market was open and Infinity needed some help fill Costco stores.” There is 12 large warehouses in San Diego market and average home is 1.2 million and above. “Perfect with our premium window and door products,” Svedin noted.

If it perfect with our premium window and door products. “I’m bullish on California coming back,” Svedin added, referencing the state’s economic climate and opportunities for growth.

To ensure success in new markets, Lifetime deploys its best people. “We’re going to take people from our current operations in Denver and Phoenix to San Diego,” Svedin said. “We have a brand new team in San Diego. Our family is growing.” The company will fly out its director of field marketing, top field marketing representatives, operations leaders, and customer experience staff for four weeks of intensive training in February to replicate the culture and excellence that defines Lifetime.

Josh Coffey, Vice President who joined two and a half years ago from big box and large remodeling companies, explained what sets Lifetime apart: “The leadership of a business is what really dictates how successful and how much favour a company is going to have, and with Peter Svedin, you get that.” Coffey emphasized that Lifetime is always forward-thinking with technology, people, and resources: “We’re not a top-down approach. Our business is really focused on asking the people doing the work every day. If I need a question answered about an installation, I’m going to ask the installer who works tirelessly to install that product.”

Rebranding for the Future: One Vision, One Brand

In a bold strategic move, Lifetime recently completed a comprehensive rebrand, consolidating its previously fragmented brands—Lifetime Windows and Siding, Lifetime Roof & Solar, and Lifetime Bath and Shower—under one unified identity: Lifetime Home Remodeling. “My marketing department came to me and said, ‘Peter, you’ve been trying to build three, four brands at the same time. It’s very fragmented. People that get buys a bathroom for you one day does not know that you sell windows and doors as well because you were doing commercial for three different companies technically,'” Svedin recalled.

Working with a brand agency in San Diego (ironically, where the company is now expanding), Lifetime developed a cohesive brand identity that reflects its mission to be a household name nationwide. When asked what kind of vehicle the brand should represent, the team responded, “An S-class Mercedes smoothed with a Raptor Ford 150”—luxury and ruggedness combined, perfect for Colorado’s climate and lifestyle.

The rebrand reflects Lifetime’s commitment to being a one-stop solution for homeowners. “Homeowners really do like to work with one company,” Svedin explained. “They trust us. They know the quality, they know the brands we carry, they know we dont put um subpar quality into their home as far as the brands that we choose to to partner with as well as our craftsmanship.” This trust is backed by Lifetime’s signature Lifetime Cares Commitment, which provides extensive warranty coverage for both labor and parts—a rarity in the home improvement sector.

Community Impact: More Than a Business

What truly sets Lifetime apart is its extraordinary commitment to community engagement and corporate responsibility. The company raised over $164,000 at its annual charity golf tournament, now in its third year, benefiting local nonprofits. Coco Christ, Lifetime’s community engagement specialist, drives many of these initiatives, but Svedin’s passion for giving back permeates the entire organization.

“I believe in living in abundance,” Svedin shared. “The more we help the community we have been so successful in, we do believe we’re going to get it back in living in abundance when you want everybody to win.” This philosophy manifested powerfully during COVID-19, when Lifetime donated a portion of every window sale to Food Bank of the Rockies to help feed families in need. The company also partners with Firefly Autism, providing building solutions and sponsoring annual events, and supports the Veterans Community Project of Longmont, providing roof and solar supplies for homes in a veterans’ community.

Lifetime’s partnership with Stout Street Foundation provides employment opportunities for individuals recovering from addiction, offering them a pathway to rebuild their lives through meaningful work. The company also sponsors community engagement and charitable giving initiatives that align with Svedin’s belief in helping others achieve success.

Ben Buckley, Content Marketing Specialist who joined straight out of college two and a half years ago, said he chose Lifetime specifically because of its community work: “It actually was all the community work that got me involved. I got my degree in public relations, so that was my original career path. When I was looking into the stuff that they did, there was a lot of Food Bank of the Rockies work, the Stout Street program. There’s just a lot of good stuff that I felt like it was a good great company to work for.”

Remarkably, Lifetime historically did not promote its community involvement. “We never really told people about what we did in the community,” Svedin admitted. “We just put our head down and do what’s right.” It was only through Power100’s in-depth research and conversations with team members that the full scope of Lifetime’s philanthropic impact became clear.

Why Lifetime Ranks #6: The Power100 Methodology

Power100’s proprietary five-layer evaluation system is designed to celebrate authentic leadership, measurable results, and impact—not just size or status. Lifetime Home Remodeling has consistently outperformed industry averages in employee retention, customer satisfaction, and community involvement. The company boasts a 4.6-star rating on Google with over 1,000 reviews, an A+ rating from the Better Business Bureau, and industry-leading referral rates from satisfied customers.

“Our rankings are independent and data-driven,” said Power100 CEO Greg Cummings. “Lifetime Home Remodeling is the kind of company we’re proud to feature—not because they campaigned for recognition, but because their results, reputation, and leadership spoke for themselves. Peter Svedin’s humility and commitment to his team are exactly why he is recognized as one of the leading CEOs in the home improvement space.”

The company’s achievements under Svedin’s leadership are remarkable:

• Revenue Growth: From a one-bedroom apartment operation to a $100 million corporation

   

• Geographic Expansion: From Denver to Phoenix to San Diego, with plans for additional markets

   

• Workforce Development: Nearly 300 employees with industry-leading retention rates

   

• Product Diversification: Expanded from windows to comprehensive home remodeling solutions

   

• Industry Recognition: #1 Infinity from Marvin dealer, GAF President’s Club member, BBB Torch Award winner (twice), and Partner in Philanthropy Award recipient

   

What Excites Svedin Most: Employee Retention and Legacy

When asked what metric would define success in 2025, Svedin chose an unconventional answer for a CEO: employee retention. “It’s really easy in this business to talk dollars and cents because that’s how the business is,” he explained. “But it would be really cool to win on retention of employees. Turnover. When you go into this kind of growth that we had last five years or so, what does that tell you when you retain your employees? Especially through growth and you’re seeing your attrition rate of your employees in the positives, right? Meaning you’re growing, people aren’t leaving. What does that mean to you when you read those numbers like that?”

Svedin’s long-term vision extends beyond financial metrics. When asked about his legacy, he reflected: “I want there to be nothing but warm and positive feelings about everything around this business and these branches and these markets that we’re going to be in. We pride ourselves in working with homeowners and making them completely satisfied. We want them to come back and buy other projects from us. We want extremely high referral rates both when it comes to new homeowners decided to use us or employees that work here.”

The CEO’s advice to other leaders in the industry is characteristically straightforward: “Go out there and try something. Don’t be afraid to fail. Make sure you have a little slash fund for marketing that you don’t be scared of throwing 5,000 into something new. You only need one of them here and there to work out because when they do work out, they they they they pay for a dozen or so that didn’t work out.”

The Right Person for Lifetime: Hard Work and Self-Starters

Multiple team members described the ideal Lifetime employee with remarkable consistency. Kelly Shearer, HR Director, stated: “We’re looking for people who are bold, who are innovative, who are always pushing the bar and ready to achieve more. We really want people who are able to adapt and be flexible to change and be willing to do whatever it takes to be successful.”

Rebecca, the company’s first employee and scheduling manager, emphasized dedication: “I would say dedicated, hard working, um, willing to go above and beyond. Your day doesn’t always stop at 5 o’clock. It’s kind of a lifestyle, lifetime is a lifestyle. You kind of get a chance to build your own idea of what your job is here and set those precedence and make sure that you’re happy with what you’re doing.”

Rick Silver summarized it perfectly: “If you don’t want to be the number one person on the team, this is probably not the team for you.” Yet this competitive drive is balanced with collaboration. “What’s incredible is that everybody’s willing and eager to help,” Greg Cummings observed after interviewing the team. “There’s no secret. I’m keeping my secrets to myself. It’s here’s how we do it and it’s you have cheerleaders who are also your internal competitors, right? So its really a cool dynamic.”

Ben Buckley added his perspective: “If you’re ready to work for a company that’s fast-paced, motivated, has a ton of self-starters, this is the place for you, for sure.”

Customer Experience Excellence: Every Homeowner Matters

At the heart of Lifetime’s success is an unwavering commitment to customer experience. Krista Baker, who oversees customer experience for all markets, explained: “We treat our customers like family. We want to overcommunicate, overdeliver on everything we do. We talk to them throughout their entire project once a week and just try and make sure they’re comfortable. Home remodelings tough, right? You’re bringing strangers into your home and you don’t know how thats going to go with construction, but the more you talk to them, the more you communicate, the better they feel.”

The company has developed automated processes and touch points that trigger customer contact throughout the project lifecycle, ensuring no homeowner feels forgotten. “We send out a lot of customer reviews. We try and make sure that those touch points, we’re doing customer surveys every time. We also are in compliance with our retail partners and what they expect for us as a company to be able to have that membership,” Baker noted.

Richard Daskam, Sales Supervisor, emphasized the importance of genuine belief in the product: “My biggest focus is on growth and customer satisfaction. Every product that we offer here is the best of the best. We can stand behind it 100. When I’m speaking to someone or selling somebody something, I believe in what I’m doing and that comes across to the homeowner. It builds a foundation of trust.”

This commitment to excellence extends to the installation process. “It doesn’t matter how great a window, a door, or siding roof is if it’s not installed the right way,” Cummings noted. “The installation team is in front of the homeowner probably a hundred times longer than any salesperson, any customer rep, any customer service rep. And so they really are representation of your company and who you are.”

About Power100

Power100 is the independent, third-party research and evaluation authority ranking the nation’s top home improvement companies. Our five-layer methodology reviews leadership, company culture, customer experience, community engagement, and sustainable growth—ensuring rankings reflect genuine achievement, not paid placement or self-submission. With a database of over 7,600 CEOs and companies, Power100 serves as the most trusted resource for homeowners seeking quality remodeling services and for industry professionals seeking best practices and benchmarking data.