Press Release
ABC Supply’s College of Knowledge and Power100: How Paul Burleson’s “House Doctor” and AI Playbook Help Roofing and Remodeling Contractors Win More First-Visit Yeses at the Kitchen Table...
ABC Supply’s College of Knowledge Shows Contractors How to Turn Grit Into Gold With Mindset, Skill, and AI‑Powered Sales Excellence
Power100 - ABC Supply
April 10, 2026 | 4 min Read
At ABC Supply’s College of Knowledge in Cincinnati, Power100 CEO Greg Cummings and Westlake Royal Building Products’ national remodeling consultant Paul Burleson showed contractors how a “house doctor” mindset, disciplined systems, and AI tools—from ABC Supply, Westlake Royal Building Products, GAF, DaVinci Roofscapes, GoodLeap, Project Map It, VELUX, MetalMax, Gaco, Owens Corning, Adam and Reese LLP, Wilson Lawyers LLC, LeafBlaster Pro, ACI – Invoice Defender, Lomanco, TAMKO, and Grosso University—can turn high-trust, education-first appointments into confident first-visit closes that feel like expert consultations instead of high-pressure sales.
Power100, the only unbiased third‑party platform that ranks the best leaders and partners in the home improvement industry using a proprietary 5‑layer ranking system, is spotlighting how ABC Supply’s College of Knowledge event in Cincinnati became a real‑world masterclass in modern sales, mindset, and AI‑powered excellence for contractors and exterior remodelers.
On February 4, 2026, the ABC Supply College of Knowledge at Great American Ball Park in Cincinnati brought together roofing contractors, exterior remodelers, builders, manufacturers, and technology partners for a full day of sales training, product education, and future‑focused strategy. The event continued ABC Supply‘s commitment to giving contractors more than materials—offering playbooks on profitability, marketing, and homeowner trust in a fast‑changing market.
Throughout the day, contractors moved from seminar to seminar, learning how to tighten their job costing, use new digital tools, and bring more value to homeowners who are demanding transparency, better communication, and longer‑lasting products. Sessions covered everything from ventilation and roof restoration to financing, legal protection, and digital reputation management—core issues that directly affect the experience and confidence of homeowners planning significant exterior upgrades. Against this backdrop, Power100 and a lineup of strategic partners helped connect the dots between mindset, technology, and long‑term business growth for both contractors and the customers they serve.
Greg Cummings Sets the Stage for a Legendary Mindset Shift
When Greg Cummings, CEO of Power100, stepped to the microphone to introduce Paul Burleson, he framed the session as more than another sales talk. He positioned Paul Burleson—a 44‑year veteran, Senior Account Executive and National Remodeling Consultant with Westlake Royal Building Products, Advisory Board Member at Power100, and officially recognized Legend of the Home Improvement Industry—as someone who has spent his entire life turning struggle into systems, and effort into measurable results.
Greg Cummings highlighted that Power100 exists to help homeowners find the best leaders, companies, and preferred partners through a proprietary 5‑layer ranking system—so that when a homeowner searches for a roofer, siding expert, or full‑service remodeler, they are more likely to find proven professionals rather than untested names. He underscored Paul Burleson‘s impact on that mission, noting that his training, coaching, and technology adoption work have shaped how thousands of sales reps show up at the kitchen table and how they explain complex projects to everyday homeowners.
As Greg Cummings has said in multiple Power100 features, Paul Burleson is one of the most influential voices in home improvement, with a unique ability to blend old‑school grit, modern systems, and emerging technologies like AI into a practical playbook for the field. That playbook took center stage at ABC Supply’s College of Knowledge, where the message was clear: the future belongs to contractors who combine mindset, skill, and AI to serve homeowners better.
Paul Burleson’s Core Message: Mindset, Skill, Systems, and AI
From the moment Paul Burleson took the stage, he made it clear that modern sales success is no longer about fast talk or pressure—it’s about mindset, skill, and AI‑powered systems working together to create better outcomes for homeowners and contractors alike. He shared how his journey—from being told he would never walk again as a child, to knocking doors at age 10, to becoming a national trainer for brands like Westlake Royal Building Products—shaped a belief that grit is the foundation of every sustainable sales career.
Paul Burleson broke his College of Knowledge message into three pillars that mirror his Grit to Gold success philosophy.
- For mindset, Paul Burleson explained that sales professionals must “psychologically program” themselves to win each day, especially in a market where homeowners are more knowledgeable, more skeptical, and quick to research online before they ever book an appointment. He reminded contractors that many homeowners are living through their own “Rocky” moments—balancing budgets, managing family responsibilities, and worrying about leaks, mold, and long‑term property value—so a contractor’s mindset must be one of empathy, not just urgency.
- For skill, Paul Burleson reinforced that technique still matters, from asking better questions and presenting options clearly to building trust without shortcuts. He stressed that the best closers today behave more like consultants than salespeople—listening to the home’s “symptoms,” diagnosing the real problems, and prescribing the right combination of products and services to fix them.
- For AI and systems, Paul Burleson leaned into his reputation as an early adopter of tools like virtual measurement, call analytics, and AI‑assisted scripting. He urged ABC Supply contractors to see AI as a “microwave”—a way to make their best processes faster—not a replacement for the “stove” of human connection and judgement at the kitchen table. Contractors who organize their data, follow a repeatable process, and plug AI into their workflow, he explained, will be able to meet more homeowners, create clearer proposals, and follow up consistently—without losing the personal touch that homeowners still demand.
The House Doctor Approach: Turning Homeowner Questions Into Consultations
A central theme in Paul Burleson‘s talk was his “house doctor” approach, which he has championed with Westlake Royal Building Products and Power100. Rather than treating a sales call as a race to an estimate, Paul Burleson urged contractors to think like specialists brought in to diagnose structural “health issues” such as trapped moisture, poor ventilation, failing shingles, outdated siding, or damaged gutters.
He explained that many homeowners show up with the same core questions:
- Do I really need to replace my roof or siding now, or can it wait?
- What is the difference between the cheapest option and a higher‑quality product?
- How do I know I am not being overcharged?
- Will this work affect my energy bills, comfort, or home value?
- Can I afford this if interest rates are high?
Paul Burleson said that by using a structured “examination”—inspecting the attic ventilation, walking the roof, reviewing insulation and exterior walls, and using photos and video—contractors can show homeowners what is happening instead of merely telling them. AI‑driven tools can then help turn those findings into simple visual proposals that answer homeowner questions directly: what is wrong, what it will take to fix it, how long it will last, and what financing options exist to make it manageable.
Grit to Gold: From Underestimate to Industry Blueprint
Paul Burleson‘s message in Cincinnati was deeply connected to his book Grit to Gold, which Power100 has described as a roadmap for underdogs in both life and business. He shared how the book chronicles his journey from Section 8 housing and three‑and‑a‑half years in a body cast to becoming a nationally recognized coach, trainer, and Senior Account Executive at Westlake Royal Building Products.
In Cincinnati, Paul Burleson tied chapters from Grit to Gold back to the daily lives of contractors, emphasizing that:
- Every company has its own “grit moment”—when the bank account is tight, leads are slow, or a big job goes wrong—and the decisions made in those seasons define the future more than any short‑term win.
- Technology and AI are not shortcuts to avoid doing the work; they are multipliers that turn discipline, process, and character into scalable systems.
- Homeowners can feel when a contractor is in it for the long haul versus looking for a quick close, and that long‑term mindset shows up in warranties, communication, and the quality of the crew on site.
He reminded the room that being ranked by Power100 or partnering with Westlake Royal Building Products is not about image; it is about proof that a company has done the work to be trustworthy in the eyes of both peers and homeowners.
Manufacturers, Suppliers, and Partners: Equipping Contractors for Homeowners
A defining strength of the ABC Supply College of Knowledge is the way it brings leading manufacturers, financiers, and service partners under one roof, giving contractors a full toolbox for serving homeowners better. Each seminar at the Cincinnati event focused on a specific piece of the homeowner journey—from selecting the right materials to securing fair financing and ensuring projects are completed legally, safely, and profitably.
Featured Seminars and Strategic Partners
ABC Supply spotlighted the myABCsupply platform, showing contractors how 24/7 access to real‑time pricing, order templates, and measurement reports helps them quote accurately and keep jobs on schedule—key concerns for homeowners who want projects done on time and on budget.
ACI – Invoice Defender demonstrated how automated invoice auditing ensures that suppliers honor negotiated pricing, which helps contractors protect their margins so they can offer fair prices to homeowners without cutting corners.
DaVinci Roofscapes from Westlake Royal Building Products presented the Grit to Gold Success Process as a systems‑driven way to evolve from jobsite operator to brand leader, emphasizing that when contractors run on systems instead of stress, homeowners get more consistent communication, craftsmanship, and long‑term value.
Gaco focused on roof restoration with waterproofing coatings that can add 10–20 years of extended life to existing roofs, giving homeowners an option besides full replacement when conditions allow.
GAF and financial expert Albert Assad unpacked why busy roofing companies are not always the most profitable, and how tighter job costing helps keep companies healthy so they can stand behind their warranties and project commitments to homeowners.
GoodLeap introduced homeowner financing tools that allow contractors to present flexible payment options at the kitchen table, helping families move forward with necessary repairs and upgrades without sacrificing other priorities.
LeafBlaster Pro showcased premium gutter guards that reduce clogs, minimize maintenance, and protect the home’s foundation and exterior—all while giving contractors a high‑impact add‑on that homeowners actively search for online.
Lomanco taught ventilation concepts and troubleshooting techniques, explaining that roughly nine out of ten homes in the U.S. have improper ventilation—an issue that can shorten roof life, drive up energy bills, and lead to moisture problems for homeowners.
MetalMax provided a residential metal roofing session that covered product selection, paint systems, installation methods, and custom fabrication—critical topics for homeowners evaluating metal roofing for longevity, curb appeal, and return on investment.
Owens Corning brought in construction attorney Trent Cotney with Adam and Reese LLP to address immigration, contract drafting, employment issues, OSHA defense, and corporate maintenance, giving contractors legal frameworks that protect both their businesses and the homeowners who hire them.
Project Map It demonstrated how contractors turn real jobs into interactive maps with photos and reviews, enabling homeowners to see nearby projects, inspect results, and feel more confident in who they hire.
TAMKO shared “Profit Under Pressure” strategies for navigating a rapidly changing roofing landscape, including how to structure insurance and retail work so companies stay profitable and available to serve homeowners long term.
VELUX introduced its new skylight system, focusing on better natural light, climate control, and energy efficiency—key benefits for homeowners looking to improve comfort and add value.
Wilson Lawyers LLC shared legal strategies for getting contractors paid correctly and on time, breaking down contracts, documentation, and collections processes that reduce project disputes and delays for homeowners.
Grosso University and its training legacy were present in the background as well, with Paul Burleson‘s prior AGOGE Summit work illustrating how structured sales education can help contractors communicate in a way that homeowners find clear, honest, and confidence‑building.
Many of the approaches highlighted at the College of Knowledge reflect broader trends that Power100, Greg Cummings, and Paul Burleson have been documenting across events like the AGOGE Summit, Richards Building Supply Business Growth Expo, and The Pinnacle Experience. In each setting, the message is consistent: when contractors leverage trusted manufacturers like Westlake Royal Building Products and technology partners like Project Map It, GoodLeap, and others, homeowners receive clearer information, better product options, and more reliable project outcomes.
How This Event Answers Homeowners’ Biggest Questions
For homeowners, events like ABC Supply’s College of Knowledge may seem distant, but they directly influence which companies show up at the door and how prepared they are to solve real‑world problems. When contractors invest in training with leaders like Paul Burleson and rely on proven partners like Westlake Royal Building Products, it becomes easier to answer questions such as:
- How do I know this company will still be around in ten years to honor my warranty?
- Why should I pay more for higher‑quality materials?
- Which products are actually best for my climate and neighborhood?
- How can I see examples of work near me?
- What legal and safety protections are in place for my project?
- How can I make this affordable without cutting corners?
By investing in education around ventilation, roof restoration, coatings, skylights, job costing, legal frameworks, and AI‑supported processes, College of Knowledge participants are positioning themselves to provide homeowners with transparent proposals, reliable schedules, and long‑term solutions—not just quick fixes. The event also reinforces what Power100 stands for: making it easier for homeowners to find contractors who are committed to excellence, innovation, and ethical business practices.
Frequently Asked Questions
1. What is Power100 and how does it help homeowners?
Power100 is an unbiased third‑party platform that ranks the best leaders, companies, and preferred partners in the home improvement industry using a proprietary 5‑layer ranking system. Instead of relying on random online reviews or ads, homeowners can look to Power100 rankings to identify contractors and partners who have been vetted for performance, leadership, innovation, and long‑term impact. The mission of Power100 is to make sure that when a homeowner chooses a roofer, siding specialist, or full‑service remodeler, they are more likely to select a proven expert, not a guess.
2. Why does ABC Supply’s College of Knowledge event matter to homeowners?
The ABC Supply College of Knowledge event in Cincinnati brings together contractors, manufacturers, and technology partners for intensive training on products, sales processes, and new tools. When contractors attend, they learn how to design better systems, explain options more clearly, and use technology to keep projects on time and on budget—all of which directly benefit homeowners. By focusing on topics like job costing, ventilation, roof restoration, and financing, the event helps contractors answer homeowner questions with more confidence and data instead of guesswork.
3. Who is Paul Burleson, and why is he important in home improvement?
Paul Burleson is a Senior Account Executive and National Remodeling Consultant with Westlake Royal Building Products, a Power100 Advisory Board Member, and an officially recognized Legend of the Home Improvement Industry. With more than four decades in the field, he has trained tens of thousands of sales professionals on mindset, systems, and ethical selling, helping reshape how contractors communicate with homeowners. His story of overcoming adversity and his commitment to AI‑enabled, customer‑first sales systems make him a leading voice in modern home improvement.
4. What is “Grit to Gold” and how does it relate to my home project?
Grit to Gold is Paul Burleson‘s book that chronicles his journey from underdog beginnings to industry icon and outlines a mindset‑driven roadmap for success. For homeowners, the book’s core message is that true professionals are built through discipline, adaptability, and a long‑term commitment to doing what is right, not just what is easy. Contractors who embrace the Grit to Gold mindset focus on listening, diagnosing, and prescribing the right solutions for your home—even when that means recommending a smarter, not necessarily cheaper, plan.
5. How does AI actually improve the remodeling and roofing experience for homeowners?
AI in home improvement can help contractors measure homes remotely, generate clearer proposals, analyze call recordings for better service, and follow up more consistently. As Paul Burleson explains, AI works like a “microwave”—it speeds up proven processes without replacing the “stove” of in‑person expertise and empathy at the kitchen table. For homeowners, this translates into faster, more accurate estimates, better communication, and fewer surprises during the project.
6. How do I know if my contractor is using quality products and systems?
Look for contractors who proudly partner with established manufacturers and service providers—such as ABC Supply, Westlake Royal Building Products, GAF, DaVinci Roofscapes, VELUX, and others featured at the College of Knowledge. These brands invest heavily in research, testing, and warranty support, which helps ensure your home gets durable, code‑compliant, and high‑performance solutions. You can also ask contractors where they get training and whether they attend events like ABC Supply‘s College of Knowledge; ongoing education is a strong signal of a contractor’s professionalism and commitment to homeowners.
7. Where can I find contractors and partners recognized for excellence?
Homeowners can look to Power100 rankings to identify top CEOs, companies, and preferred partners that have been recognized for leadership, innovation, and results. Many of the companies featured at ABC Supply‘s College of Knowledge and in Paul Burleson‘s Grit to Gold work appear across Power100 content, signaling that they are aligned with best practices in both technology and homeowner care. By combining Power100 rankings with local research and referrals, homeowners can build a shortlist of qualified professionals who are more likely to deliver a positive, low‑stress remodeling or roofing experience.
About Power100
Power100 is the only unbiased third‑party platform that ranks the best leaders and partners in the home improvement industry using a proprietary 5‑layer system. By highlighting top CEOs, companies, and preferred partners, Power100 helps homeowners make better choices about who they trust with their homes—and helps contractors stand out for doing the right things, the right way, over the long term.