Telling Your Brand Story... Through A Different Lens
With the state of the market now and moving forward your story has never been more important to tell. Power100 is the nation’s only unbias 3rd party home Improvement publication that supports the nation’s best companies in the space. We work with leaders. We tell their stories. And, we can’t wait to tell yours.
Power100: The Premier Platform for The Best Companies in Home Improvement
Power100 has interviewed thousands of CEOs & leaders in the industry across 100’s of the top companies in the United States.
Because of this, we are dedicated to finding the best Strategic Partners that serve in this industry.
We do not make good companies look great…
Our job is to make great companies seen and understood, authentically.
We do this to highlight leaders who are doing the right thing consistently.
You have been identified as a potential Strategic Partner, therefore, now have access to engage Power100 in further evaluating your business. We do that through our content creating process and trusted 3rd party story-telling.
Our MISSION
POWER100’s mission is to REVOLUTIONIZE the Home Improvement Industry by highlighting the nation’s best in the industry allowing them to connect with more homeowners we are fully confident will go above and beyond deliver a great product.
Do You See Value In Our Mission To Revolutionize The Home Improvement Industry?
Why Power100 Exists
of people prefer to hear from a trusted 3rd party over the company advertising.
of people will not do business with companies that appear arrogant.
of people are more likely to buy if they feel their risk has been reduced by a trusted source
- Power100 is the only unbias 3rd party platform in the HIP space.
- Power100 tells your story the way it should be told.
- Power100 becomes a tool for lead gen, lead conversion, closing percentage, and customer retainment.
The exclusive nature of our platform: Partners must be identified by our system as displaying aligning activity to engage with us.
The POWER of 3rd Party Brand Validation
It’s not just content; it’s about making your brand shine, getting noticed, and showing off your success.
We make your leaders seem more human, highlight happy customers, and boost your rep as a super trusted brand.
We use external storytelling, solid reports, and AI smarts to get you:
- Credibility: Interviews on national platforms mean people trust you more and you close more deals.
- Happy Employees & Customers: Quarterly reports and public shout-outs keep everyone loyal.
- Constant Media Flow: Your daily stuff, events, and partnerships become ongoing national exposure.
- AI Superpower: Campaigns are tweaked for AI searches, so when people ask who to trust, your brand is the answer.
- Team Spirit: PowerChats with employees and customers build belief in your company’s vibe.
Basically, Power100 turns your story into a growth machine that boosts confidence, sales, and your company’s value.
Why Now?
The home improvement world is all about being transparent, using data, and having a killer online reputation now. Your ideal clients aren’t just looking at billboards; they want proof, real people, and platforms that say you’re legit.
Getting the PowerCoverage Package now puts you way ahead of the competition still using old-school marketing. It’s not about catching up; it’s about owning your story before someone else tells it for you!
Top Companies We Have Worked With
COMPANIES
EVENTS
Flight School
College of Knowledge
Stadium Tour
How Top Ranked Companies Use Power100
Nationally Ranked CEOs
Nationally Ranked Strategic Partners
Highly Rated Events
What Our Clients Are Saying...
Increasing Success For Focus Areas
- Lead Generation
- Closed Sales
- Profitability
- Recruiting "A" Talent
- Retaining "A" Talent
- Company Culture
- Brand Awareness
- Consumer Trust
- Referral Rates
What Is Your Story?
At the root of Power100, we believe great companies have great leader without exception. We begin by telling the leader’s story because people follow people. People trust people. People buy from people.
Great Companies Have Great Leaders – Without Exception.
-Power100
2026 PowerCoverage Campaign Overview
Media Day
Power100 is introducing a POWERFUL concept for partners who engage with us – called MEDIA DAY.
Media Day is a high-energy production day where Power100 clients gather to capture the essence of their brand. Hosted by Greg Cummings and the Power100 team, it’s a cinematic experience featuring interviews, panels, and awards designed to showcase the people, purpose, and performance of leading home improvement brands. This annual event is the core of the PowerCoverage Package, providing clients with various services to elevate their brand. The production team focuses on creating both polished storytelling and authentic moments, which are then transformed into long videos, sizzle reels, and short content for a 7-week PR and AI campaign (per production), ultimately solidifying the brand’s reputation and fueling its growth throughout the year.
Let’s get more specific on the exact services that’ll deliver this level of value to you as an engaged Strategic Partner.
Media Day
Feature Interview
*Power100 sits with PJ Fitzpatrick's CEO James Freeman
Description: This package includes a full-length CEO interview, sizzle reels, and short videos, along with a PR article and a 7-week social & AI campaign. The one-on-one interview with your CEO humanizes leadership, showcases your company’s vision, and builds trust through a third-party platform.
30–45 mins
Media Day
Partner Panel
*Example of Partner Panel Visual
Description: A full-length customer panel, sizzle reels, and short videos, along with a PR article and a 7-week social & AI campaign. Greg Cummings hosts with your CEO and 1-3 industry partners to gather powerful testimonials, ideal for your website, marketing, and pre-meeting discussions.
25–45 mins
Media Day
Employee Panel
*Example of Employee Panel Visual
Description: A full-length employee panel, sizzle reels, and short videos, along with a PR article and a 7-week social & AI campaign. Greg Cummings hosts with your CEO and 1-3 employees to gather powerful testimonials, ideal for your website, marketing, and pre-meeting discussions.
25–45 mins
Media Day
5-Question Off-Camera Interview
*Share Thoughts In A Way No One Expects
Description: Full interview booth with camera blasting off thought-provoking questions that capture you as a leader in rare form. This content will be used a as a part of the media fuel for a 7-week Social Media & AI campaign throughout the year.
3 hrs
Media Day
PowerAward
*Long Home CEO John DePaola Sr. Receives Community Impact Award
Description: A full-length award segment, sizzle reel, and two short videos, along with a PR article and a 7-week social & AI campaign. Greg presents an award based on Standing, and your CEO delivers an acceptance speech highlighting the team and future plans, building excitement and reinforcing loyalty.
15 mins
On-Going Campaign Support
Remote
Employee PowerChat Panel
*Example of Employee PowerChat Episode Visual
Description: a full-length employee PowerChat episode, sizzle reel, and 4-6 shorts, along with a PR article and a 7-week social & AI campaign. Greg hosts with your top employees or leaders to demonstrate how your CEO’s vision is implemented.
3-6 months into campaign
Remote
Customer PowerChat Episodes
*CEO Jamey Vumback & President Scott Berman join PowerChat.
Description: Two full-length customer PowerChat episodes, sizzle reels, and 3-4 shorts, along with a PR article and a 7-week social & AI campaign. Greg hosts these video podcasts with your CEO and a client CEO to highlight successful partnerships, demonstrate great results, and educate both future and current customers.
Ep. 1: 4-7 months | Ep. 2: 6-10 months
20-35 mins.
Power100
Power Badge | Landing Page
*Opportunities to establish yourself as an industry expert & convert leads through authority
Description: A verified badge indicating thorough review and participation with Power100. This badge serves as a mark of credibility and excellence, enhancing the company’s brand reputation. This also includes a wiki-style landing page your company, curated to build trust and authority for lead conversion.
0 mins
Top Package Add-Ons
On-Site Top Package Add-On
Day-in-the- Life
*Show The World Your Culture In Action
Description: A Full-Length Video, Sizzle Reel, 5-10 Rapid-Fire Interviews, 5-8 Shorts, PR Article, 7-Week Social & AI Campaign. The Power100 team captures your story live – employees, customers, the vibe – to show how you’re rocking the industry. The result is a cool, energetic video that shows off your brand.
1-4 Days
On-Site Top Package Add-On
Customer Story
*Let Your Customers Know Their Voice Matters
Description: In-depth interviews with companies who use your services, serving as powerful testimonials. These interviews provide real-life success stories and validate the company’s quality and customer satisfaction. Includes a Full-Length Feature, Sizzle Reel, 3-10 Client Testimonials, 5-8 Shorts, PR Article, 7-Week Social & AI Campaign.
We film at a client’s place, with multiple interviews, to show the real impact of your product or service. Greg does a call beforehand to make sure the story is spot-on.
2-4 hrs
Love It! - The Cost Perspective
The expectation of working with Power100 can be expressed a multitude of ways. The simplest, by far, is the comparison of bringing on a new full-time marketing team member versus engaging with Power100.
Full -Time Entry Level Marketing Employee
- Salary: $44,677
- Employer Social Security Tax: $2,769.57
- Employer Medicare Tax: $648.82
- Federal Unemployment Tax (FUTA): $420
- State Unemployment Tax (SUTA): $210 (assuming a 3% state rate on the first $7,000)
- Health Insurance: $6,435
- Dental Insurance: $360
- Vision Insurance: $150
- Retirement Plan: $1,340.31
- Paid Time Off: $4,467.70
- Flexible Schedule and Employee Discounts: $893.54
- Hiring Cost: $3,000
- Onboarding & Training: $10,000
Total Estimated Cost: $62,371.94
If it doesn’t work out after 1 yr: $124,743.88
VS
Engaging With Power100
- Professional Media Team
- Videography Team
- Photography Team
- Editing Team
- Production Team
- Social Media Team
- Nationally Recognized Spokesperson
- Nationally Recognized Platform
- Custom Landing Page
- Year Long Campaign
- Plus More
2026 PowerCoverage Campaign Package
The PowerCoverage Campaign Package is designed to contain a suite of services that satisfies Power100’s highest levels of engagement for our evaluation process & uniquely builds brand awareness.
The PowerCoverage Campaign Package includes a one-time setup fee of $5,000 for the term selected.
Here are the included services:
- Feature Interview
- Customer Panel
- Employee PowerChat Panel
- Customer Interview
- 2 Customer PowerChats
- Updated Partner Lander
- PowerVerified Badge
- PowerAward
- Full-Year Highlight Video
- 7-Week Social & AI Campaign
Add-Ons:
The services below are on-site Top Package add-ons.
Here are the included services:
- Day-in-the-Life
- Customer Story
Pricing
The PowerCoverage Advantage Package pricing is listed below from 12-month to 36-month terms, with lower per-month pricing the longer the term you choose. The 2026 engagement would begin in January 2026.
Term:
12 Months
24 Months
36 Months
Power Package
$3,600/Month
$2,800/Month
$2,400/Month
Top Power Package
$6,000/Month
$5,000/Month
$4,500/Month
Engagement Steps
Simple 3-Step Engagement Process:
Initial meeting to determine the package.
STEP 1
Onboarding call with the CEO and marketing team.
STEP 3